Process Manager - SFMC Developer

The candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. He/she must be able to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objectives. Additionally, he/she must be self-directed, and proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors.

Process Manager Roles and responsibilities:

• Exposure to creating solutions based on campaign requirements
• In-depth knowledge of relevant integrations and automation for complex builds
• Exposure to creating emails using content builder in SFMC/ET
• AMP Scripting for dynamic builds. 
• Basic knowledge of HTML, CSS, and Media queries will assist in custom coding.
• Should know about building block-based designs using the content builder
• Should know building multi-channel journeys
• Should be well-versed in creating and updating data extensions
• Should be well-versed in building cloud pages and microsites
• Working knowledge of Automation Studio
• Build emails using content builder in SFMC/ET
• Custom coding (when required)
• Usage of AMP scripting for dynamic coding, hide/show blocks
• Responsive build
• Create and update data extensions for send and personalization requests
• Attach creatives to a journey for final deployment
• Build cloud pages whenever required to connect the email using CTAs
• Creation of user input form pages
• Ability to write to Data Extensions
• Build required automation in Automation Studio whenever required
• Build error and exception handlers to prevent unhandled risks

Technical and Functional Skills:

• Bachelor’s degree with 7 to 10 years experience in Marketing Automation [SFMC/ET] 
• Minimum 5 years of experience using AMP scripting
• Minimum 5 years of responsive HTML, CSS & JavaScript coding experience
• Basic HTML knowledge
• Ability to analyze the campaign requirements and suggest the type of DE and logic that needs to be used
• Needs to understand the database structure to come up with exception handling while amp scripting