Business Head (Sales, Marketing & Partnerships)

The Business Head is fully accountable for revenue growth, brand value, and market expansion of Cams Biometrics. This role owns sales, marketing, and partnership functions, sets and achieves organization-level targets, and personally drives strategic deals.

This is a high-ownership, execution-focused leadership role, not a coordination position.

Key Responsibilities

Revenue Ownership

• Own company-wide sales targets (monthly, quarterly, annual)
• Drive predictable revenue growth across products, regions, and channels
• Personally close key and strategic deals

Sales, Marketing & Partnership Leadership

• Set clear targets for sales, marketing, and partnership teams
• Track, monitor, and review team performance through measurable KPIs
• Take corrective actions to ensure targets are achieved
• Hire, scale, or restructure teams as required to meet business goals

Marketing Ownership

• Own brand positioning, visibility, and demand generation
• Align marketing directly with revenue and lead quality
• Oversee campaigns, content, webinars, and go-to-market initiatives

Partnerships & Ecosystem

• Build and scale ERP, HRMS, reseller, and system-integrator partnerships
• Define partner onboarding, enablement, and revenue models
• Drive partner-led sales growth globally
• Build and manage international customers, distributors, resellers, and agent networks across multiple regions

Target Setting & Accountability

• Set measurable targets for sales, marketing, and partnerships
• Track performance rigorously and take full ownership of outcomes

Skills & Experience (Aligned to Cams Biometrics)

• Proven experience in B2B technology sales involving hardware + SaaS/API models
• Strong understanding of API-led platforms, subscriptions, renewals, and integrations
• Hands-on experience building partner-driven revenue ecosystems
• Experience handling international customers or partners
• Ability to translate technical strengths into business value
• Strong leadership, negotiation, and decision-making skills
• Ownership mindset with a track record of achieving aggressive targets
• Experience working with international customers and building global agent or partner networks

Key Success Metrics

• Organization-level revenue growth
• Sales target achievement
• Partner-generated revenue
• Lead-to-conversion effectiveness
• Brand visibility and market presence

Compensation & Incentives

Fixed Salary

• Competitive fixed compensation based on experience

Performance Incentives

• High, performance-linked incentives tied to company-wide results
• Incentives are aligned to revenue, partnerships, and growth milestones

Salary Doubling Commitment

• Upon successful achievement of the agreed annual organization goals, the fixed salary will be doubled at the end of 12 months
• Targets and evaluation criteria will be clearly defined at the start of the role

Growth Opportunity

• Fast-track growth into a CXO-level role based on performance