Digital Marketing Executive

A Digital Marketing Executive plans and executes online marketing campaigns, manages social media, optimizes SEO/SEM, and analyzes performance metrics to drive brand growth, lead generation, and engagement. They typically require 1–3 years of experience, digital marketing certifications, and proficiency in tools like Google Analytics and social media platforms. Indeed +3

Key Responsibilities:

• Campaign Management: Planning, executing, and monitoring SEO, SEM, social media, and email marketing campaigns.
• Content Creation: Developing engaging content for websites, blogs, and social platforms.
• Analytics & Reporting: Using tools like Google Analytics to track KPIs, analyze ROI, and optimize performance.
• Social Media Management: Managing presence on platforms such as Facebook, Instagram, and LinkedIn.
• Lead Generation: Executing strategies to convert website traffic into sales or leads. Indeed +4

Requirements & Skills:

• Experience: Generally 1–3 years, though junior roles exist for freshers.
• Education: Degree or certification in Marketing, Digital Marketing, or Communications.
• Technical Skills: Proficiency in Google Ads (PPC), SEO, content management systems (CMS), and social media tools.
• Soft Skills: Strong analytical thinking, creativity, and adaptability to emerging technologies.