Digital Marketing Executive

📌 Job Description – Digital Marketing Executive

Company: Greenheap Enterprises / Greenheap Tech Solutions Pvt. Ltd.

Location: (Add Your Location)

Job Type: Full-time

🎯 Role Overview

We are looking for a creative and results-driven Digital Marketing Executive to manage online marketing campaigns, increase brand presence, generate leads, and support company growth across all digital platforms.

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💼 Key Responsibilities

1. Social Media Marketing

Manage and grow company pages on Facebook, Instagram, YouTube, LinkedIn, and other platforms.

Create engaging content, posts, reels, and stories.

Respond to comments, messages, and queries on time.

Track page reach, engagement, and follower growth.

2. Campaign Management

Run and optimize paid Ads (Facebook Ads, Google Ads).

Plan and execute targeted campaigns for lead generation.

Monitor ad performance and manage daily budgets.

3. Content Creation

Coordinate with designers for posters, videos & promotional content.

Write captions, ad copies, and marketing messages.

Create monthly content calendars for promotions.

4. SEO & Website Management

Perform keyword research and improve website ranking.

Monitor website traffic and analytics.

Coordinate with developers for updates and optimizations.

5. Analytics & Reporting

Prepare weekly and monthly reports.

Analyse performance data and suggest improvements.

Track competitor marketing activities.

6. Branding & Customer Engagement

Support branding activities and promotional campaigns.

Build engagement with customers through digital platforms.

Assist in online reputation management (reviews, ratings).

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🧑‍💼 Required Skills

Strong knowledge of Facebook Ads, Google Ads, and social media platforms.

Basic knowledge of Canva, Photoshop, or any design tools (optional but a plus).

Good communication and creative thinking.

Understanding of digital marketing trends.

Ability to work under deadlines and handle multiple tasks.