Job description

Key Responsibilities:

1. Digital Marketing Strategy Development:

Design and implement integrated digital marketing strategies aligned with company goals and objectives.- Define and optimize customer acquisition, conversion, and retention strategies.- Analyze market trends, competitor performance, and customer behavior to inform strategy.

2. SEO and SEM:

Lead on-site and off-site SEO strategies to improve organic search visibility and rankings.- Plan and execute PPC campaigns across Google Ads, Bing, and other platforms.- Perform keyword research and track campaign performance, optimizing for the best ROI

3. Social Media Management:

Manage and grow the company s social media presence across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).- Develop content calendars, create engaging posts, and drive online community engagement.- Analyze social media metrics and adjust strategies to enhance engagement and follower growth.

4. Content Marketing:

Oversee content creation and distribution across blogs, email campaigns, landing pages, and social media channels.- Collaborate with content writers and designers to create high-quality content that aligns with brand voice and resonates with target audiences.- Implement and oversee content performance analytics and A/B testing.

5. Email Marketing and Automation:

Develop and manage email marketing campaigns, including newsletters, promotions, and lead nurturing.- Use email automation tools (e.g., Mailchimp, HubSpot) to optimize customer segmentation and campaign performance.- Monitor and report on email open rates, click-through rates, and conversions, optimizing campaigns based on data.

6.Paid Advertising (PPC, Display Ads, Retargeting):

Lead the planning, execution, and optimization of paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.).- Monitor ad spend, bidding strategies, and ad performance to ensure maximum ROI.- Conduct A/B testing on ad creatives and landing pages for continuous improvement.

7 .Team Leadership and Collaboration:

Lead and mentor a team of digital marketers, providing guidance and support for their personal and professional development.- Work closely with other departments (e.g., Sales, Creative, Product, etc.)

8. Brand and Reputation Management

Ensure that all digital marketing activities reflect the company s brand voice and values.- Monitor online reputation and address any negative reviews or feedback on social media, review sites, and other digital platforms

Skills Qualifications:

Experience:5-7 years of experience in digital marketing, with a proven track record of driving online traffic, leads, and conversions.

Experience with SEO, SEM, email marketing, social media marketing, content marketing, and paid advertising.

Prior experience managing a team or leading projects is a plus.

-Education: Bachelor s degree in Marketing, Business, Communications, or a related field. (Certifications in Google Analytics, AdWords, HubSpot, etc., are a plus.)

Key Performance Indicators (KPIs):

Increased website traffic, social media engagement, and email open rates.

Higher conversion rates for digital ad campaigns and lead generation efforts.

Improved SEO rankings and organic search performance.

Measurable return on investment (ROI) for digital campaigns.

Enhanced brand visibility and positive customer sentiment online.

Technical Skills:

Strong knowledge of Google Analytics, Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and other digital marketing tools.

Proficiency in content management systems (e.g., WordPress) and email marketing platforms (e.g., Mailchimp, HubSpot).

Experience with A/B testing, website optimization tools (e.g., Hotjar, Optimizely), and data analysis.

Creative and Analytical Mindset:

Ability to blend creativity with data-driven decision-making.

Strong problem-solving skills and a keen ability to interpret analytics and trends.

Communication Collaboration

Excellent written and verbal communication skills.

Ability to work effectively in cross-functional teams and manage multiple projects at once.

Additional Skills (Preferred):

Experience with marketing automation platforms (e.g., Marketo, Pardot).

Familiarity with customer relationship management (CRM) systems.