Key Account - Ontrade

Job Title: ONTRADE – KEY ACCOUNTS

Location: CHENNAI

Job Summary:

Responsible for handling key outlets, increasing brand visibility, expanding market coverage, and driving sales growth. The role includes building strong customer relationships, planning promotions, tracking market trends, managing outlet contracts, and maintaining accurate sales data. Suitable for candidates with field sales experience, good communication, negotiation skills, and basic MS Excel knowledge.

ROLES & REPONSIBILITY:

·      Achieve market share objectives by formulating and executing a coverage expansion plan to aggressively increase the width and depth of On trade outlet coverage and Vsquare brands exposure.

·      Conduct periodical business reviews with all accounts and propose actions to accelerate growth.

·      Enhance corporate relation with customers and trade through networking and participation and supporting of trade related activities – in order to achieve commercial advantage.

·      Recommend the optimal mix of FTT (Funds to Trade) to drive distribution and selling volumes.

·      Monitor market trends and competitor activity, identify counter opportunities and prepare monthly market and competitor intelligence reports.

·      Assist in local level market research activities in co-ordination with the Brand Manager and/or Brand Executive.

·      Develop an area coverage contact plan on a quarterly and monthly basis with objectives by account and outlet to maximize selling time, efficiency of call schedule and strike rate.

·      Maintain complete data integrity and accuracy through Excel

·      Deliver Measurement & Evaluations (M&E) of all promotional activities (to understand success), including maintaining compliance to trading terms agreed

·      Exemplary contract management in terms activation, utilization of budget and relationships.

·      Manage and execute outlet contracts with a focus on prices, quantity, spaces and planned activation.

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

·      Demonstrable track record of performance in Commercial, field sales experience preferred.

·      Tenacity and resilience to work through challenging business needs.

·      Outstanding Result-Orientation, actively seeking for business opportunities keeping in mind the company's objectives.

·      Knowledge of MS Office, with focus on MS Excel.

·      Demonstrable affinity with On Trade, Events and / or Promotions.

·      Solid ability to organize your work independently and effective.

·      Solid negotiation skills.

·      Good Communicator and an active listener.

·      Team player.