Retail Sales Executive

To achieve the sales targets by engaging with the customers, explaining the offerings from the brand, assisting them in choosing the desired product and completing the sales transaction

Process

Contributions

Process Contribution

Process Outcome

Performance Measure

Sales: Product Sales

1.        

Receive and engage with

the customer to understand the customer’s requirement

2.      

Introduce the various

product offering to the customers and facilitate customer buying decision

3.      

Prepare the estimate of

the products selected and completing the sales transaction

4.      

Achieve category wise

sales target for the allocated section

5.      

Assist the customer in

a sales return or repair work

● Store operating policy

● 

Increase in customer

satisfaction score

● Increase in revenue

Sales: Retail Operations: Store Management

1.        

Adhere to the standard

operating procedures in the store

2.      

Adhere to cost savings

practices undertaken in the store

3.      

Count and maintain the

account of stock daily by managing the record of the opening stock and

closing stock in the section allocated Report the sold sock and ensure the

stock replenishment

4.      

Ensure proper and

attractive display of the products at the appropriate counter

5.      

Transfer the stock to

the locker at the close of the day

6.      

Maintain safety of

products displayed to customers and communicate promptly to the superiors

about any potential theft

7.       

Monitor the dead stock

and liaison with the store manager to minimise the same

8.      

Provide support to the

marketing team, VM team and IRSG teams in ensuring the compliance of the

store and improve footfall

9.      

Develop and maintain

relationship and network with competitors to leverage leading practices &

learning to improve store level processes

● Store management

● Adherence to policies

Sales: Retail Operations: Feedback management

1.        

Collate and relay

customer feedback to the corporate teams like the merchandising, retail

operations etc. to improve customer satisfaction and store ratings

● Feedback mechanism

● Increase in customer satisfaction score

Retail operations: Field sales operations

management: Customer complaint resolution

1.        

Manage customer queries

and complaints as per the company guidelines

● Complaint resolution policy

● Customer satisfaction scores