Digital Marketing and eCommerce Lead - Vehicle Accessories

Accessories Digital Marketing and eCommerce Lead

IMG is increasing its focus on Vehicle Personalization (VP) business given its ability to 

(i) drive vehicle sales, 

(ii) improve dealer & Ford profitability and 

(iii) facilitate complexity reduction at Manufacturing plants. 

Accessories Digital Marketing & eCommerce role is one of the key drivers to facilitate this transformation by developing Go to marketing Plan and ecommerce solutions offering best in class Launch & shop & buy experience. 

Accessories GTM:

• Lead Ford IMG Vehicle Personalization Communication Strategy to launch and sustain the accessories successfully. Enable and support IMG Markets with integrated digital strategic capability and development 

• Deliver launch effectiveness and efficiency though optimized Accessories Marketing GTM Plan

• Serve as regional SPOC for scalable creative asset development like brochure, website update, videos as required.

E-commerce:

• Partner and navigate with internal and external stakeholders like IT, e-com team, various Markets, etc. to develop B2C e-com platform for prospects and owners

• Develop customer journey that offers BIC shop & buy experience

• Develop knowledge and integration of various backend systems like Panda, DMS, LMS to pass on leads to the dealers and ensure orders are fulfilled.

• Work with CRM team to ensure seamless communication with customers and dealers

• Assist in providing inputs for Accessory choices in Build and Price configurator across different nameplates in key IMH markets

• Develop messaging for owner and field communications 

• Ensure integration of payment solutions.

• Degree in Engineering or Business Management or Marketing

• Min 5 years of relevant marketing experience 

• Exposure to digital tools & e-com platform development

• Experience in leading GTM strategies / eCom initiatives will be preferred

• Experience in Automobile Marketing, Auto Parts Sales will be preseffered. 

• Must have strong leadership skills, persuasive and motivational skills in order to manage inputs and outputs within a matrix and cross-departmental organization in order to achieve desired program outcomes.

• Can do, find a way attitude with very strong emotional resilience. 

• Strong analytical skills and a sound knowledge of business financials.

• Must have good communication and negotiation skills.
• Independent individual with strong organizational skills and strong business acumen to manage complex tasks and deliver superior results.

Experience Level

Senior Level