Custom Software Engineer - Adobe Journey Optimizer Specialist

Custom Software Engineer

Project Role : Custom Software Engineer
Project Role Description : Develop custom software solutions to design, code, and enhance components across systems or applications. Use modern frameworks and agile practices to deliver scalable, high-performing solutions tailored to specific business needs.
Must have skills : Adobe Journey Optimizer
Good to have skills : NA
Minimum 3 year(s) of experience is required
Educational Qualification : 15 years full time education

Summary: - The ideal candidate will possess strong hands-on experience in designing, configuring, and optimizing customer journeys, leveraging both event-based and segment-based triggers, and collaborating cross-functionally to ensure seamless activation across digital channels. - A typical day involves close collaboration with team members to understand project requirements, develop innovative solutions, and ensure applications are optimized for performance and user experience. - This role requires a strong understanding of the Adobe Experience Platform (AEP) ecosystem, particularly Real-Time CDP, audience segmentation, and schema/XDM constructs, along with a solid grasp of journey orchestration best practices. - The candidate will actively participate in problem-solving discussions and contribute to the overall success of assigned projects, ensuring alignment with business objectives and user expectations. Roles & Responsibilities: - Design, implement, and manage multi-step, personalized customer journeys using Adobe Journey Optimizer. - Defining and configure events, triggers, and audience segments based on customer behavior and real-time data. - Collaborate with AEP specialists to ensure accurate data ingestion, identity stitching, and profile activation. - Integrate AJO journeys with communication channels such as Email, Push, SMS, and In-App Messaging using Adobe and third-party connectors. - Create and manage journey versions, validate logic paths, and conduct QA/UAT to ensure expected journey outcomes. - Monitor and optimize journey performance using analytics insights and business KPIs. - Partner with stakeholders to translate marketing and business requirements into automated customer journeys. - Support integration with Offer Decisioning, where applicable. - Maintain comprehensive journey documentation, technical flow diagrams, and user guides. -Collaborate with cross-functional teams, including analytics, content, and development, to ensure end-to-end delivery. - Operate independently and progressively establish expertise as a Subject Matter Expert (SME). - Contribute to solution development for work-related challenges. - Engage in continuous learning to stay current with emerging technologies and industry best practices. Professional & Technical Skills: - Experience in digital marketing or marketing automation platforms. - Proven experience working with both event-triggered and segment-triggered journeys. - Familiarity with Adobe Experience Platform and Customer Journey Analytics (CJA); CJA experience is a strong plus. - Basic knowledge of Offer Decisioning; experience with Adobe Campaign Standard is an added advantage. - Experience integrating and testing communication channels such as Email, SMS, and Push notifications. - Strong verbal, written communication, and documentation skills. - Experience working in Agile/Scrum environments is preferred. - Understanding of user interface design and user experience principles. - Ability to troubleshoot, analyze, and resolve application-related issues efficiently. - Familiarity with integration methodologies and APIs. - Adobe Journey Optimizer (AJO) certification or Adobe Experience Platform Business Practitioner certification. - Experience working in regulated industries (e.g., HIPAA-compliant customer journeys). - Exposure to REST APIs, identity namespaces, or Adobe Tags (Launch). Additional Information: - The candidate should have 4-8 Yrs with 3+ AJO, CJA,AEP - Minimum of 2+ years of hands-on experience with Adobe Journey Optimizer (AJO). - Strong understanding of Adobe Experience Platform schemas, datasets, audiences, and Real-Time CDP - This position is based at our Chennai office. - A 15 years full time education is required