Digital Marketing Analytics Specialist

Digital Marketing Analytics Specialist (Tagging & Tracking – GTM & GA4)

We are looking for a Digital Marketing Analytics Specialist with strong expertise in Google Tag Manager (GTM) and GA4. This is NOT a generic data analyst role — you will work on paid media campaign analytics (Google Ads, Meta Ads, LinkedIn), implement advanced tracking, and deliver actionable insights to optimize marketing performance.

If you love data, digital marketing, and creating impactful reports that tell a story, this role is for you!

Key Responsibilities

• Analyze and optimize performance of paid campaigns (Google Ads, Meta Ads, LinkedIn).
• Implement and manage GTM & GA4 tracking for accurate data collection.
• Build and maintain dashboards/reports in Looker Studio / Power BI / Tableau.
• Present clear, actionable insights to clients and internal teams.
• Forecast trends and suggest strategies based on past marketing data.
• Stay updated with digital marketing measurement trends (e.g., cookie-less tracking).

Must-Have Skills

• 3–5 years of experience in digital marketing analytics (not just data mining).
• Hands-on expertise in Google Tag Manager (GTM) and GA4.
• Strong understanding of paid media campaign metrics (Google Ads, Meta Ads).
• Experience in visualization tools: Looker Studio, Power BI, or Tableau.
• Strong presentation & storytelling skills for client communication.
• Proficiency in SQL & Excel.

Nice to Have

• CRM experience (HubSpot, Zoho, Salesforce).
• Knowledge of server-side GTM or cookie-less tracking.
• Basic understanding of JavaScript & HTML.

Apply: hrindia@elephantintheboardroom.co.in