Job Title: Digital Marketing Specialist

Job Summary:

We are seeking a creative, analytical, and tech-savvy Digital Marketing Specialist to plan, execute, and optimize online marketing campaigns across multiple digital channels. The ideal candidate will have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

• Key Responsibilities: Develop, implement, and manage digital marketing strategies that promote brand awareness, lead generation, and customer engagement.
• Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising.
• Manage and maintain the company’s social media presence across platforms like Facebook, LinkedIn, Instagram, and X (Twitter).
• Measure and report performance of all digital marketing campaigns and assess ROI and KPIs.
• Identify trends and insights, and optimize spend and performance based on data analysis.
• Collaborate with content creators and graphic designers to produce high-quality digital content.
• Conduct market research and competitor analysis to identify new marketing opportunities.
• Utilize marketing automation tools and CRM systems to nurture leads and track the customer journey.
• Stay up-to-date with the latest trends and best practices in digital marketing and analytics.
• Qualifications:Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2–4 years of experience in digital marketing or a related role.
• Proficiency in digital marketing tools such as Google Ads, Google Analytics, Meta Ads Manager, SEMrush, or HubSpot.
• Strong understanding of SEO/SEM, email marketing, social media platforms, and web analytics.
• Experience with content management systems (e.g., WordPress) and basic HTML/CSS is a plus.
• Excellent written and verbal communication skills.
• Strong analytical skills and data-driven thinking.
• Creative mindset with attention to detail.