Digital Marketing Executive

• Campaign Management: Develop, implement, and monitor SEO/SEM, social media, and email marketing campaigns to meet business goals.
• Content Strategy: Create and optimize content for websites, blogs, and social media platforms.
• Analytics & Reporting: Measure and report on the performance of digital campaigns (ROI and KPIs) using platforms like Google Analytics.
• Digital Optimization: Improve user experience (UI/UX) through website updates and work with designers to enhance engagement.
• Brand Awareness: Increase online presence and maintain brand consistency across all digital channels.
• Trend Analysis: Monitor industry trends, emerging technologies, and competitor activities. Workable +7

Requirements and Skills

• Experience: Proven experience as a Digital Marketing Executive or similar role.
• Technical Skills: Knowledge of SEO/SEM, Google Ads, Google Analytics, social media platforms (Facebook, Twitter, LinkedIn), and content management systems (CMS).
• Soft Skills: Strong analytical capabilities, creativity, excellent communication skills, and the ability to work independently.
• Education: BSc/BA in Marketing, Digital Marketing, or a related field. Workable +5

Typical Tools Used

• Analytics: Google Analytics, WebTrends.
• Advertising: Google Ads, Facebook Ads Manager.
• Content/SEO: WordPress, SEMrush.
• CRM/Email: HubSpot, Mailchimp.