Digital Marketing Executive

he Google Ad Specialist will be responsible for researching, planning, and managing Google Ads campaigns to drive performance, optimize ROI, and align with client goals. Additional responsibilities include performance tracking, ad copy creation, implementing keyword strategies, and collaborating with team members to ensure seamless coordination across various marketing initiatives. Qualifications Expertise in Google Ads management, including campaign creation, budget optimization, and performance tracking Skills in keyword research, ad copywriting, and A/B testing for ad variants Proficiency in analytics tools such as Google Analytics to evaluate campaign performance and metrics Experience with digital marketing strategies and tools Strong problem-solving, communication, and teamwork abilities Proven ability to meet deadlines and work in a fast-paced environment Certification in Google Ads or relevant platforms is a plus Bachelor's degree in Marketing, Advertising, Business, or a related field preferred