Digital Marketing Executive

Sk Group Inc

Muthukada, Chennai

₹15,000 - ₹30,000 monthly


15000 - ₹30000

Earning Potential


Work from Office

Full Time

Min. 2 years

Basic English

Job Details

Interview Details

Job highlights

18 applicants

Job Description

Job Description: The Digital Marketing Specialist will be responsible for developing, implementing, and managing marketing campaigns that promote SK Group and its products/services. This role requires a combination of creative and analytical skills to ensure effective online marketing efforts that drive traffic, engagement, and conversions.


  1. Campaign Management:
  • Develop and execute digital marketing campaigns across various channels, including SEO, SEM, email marketing, social media, and display advertising.
  • Monitor and analyze campaign performance, making data-driven adjustments to optimize results.
  • Coordinate with the marketing team to align digital campaigns with overall marketing strategies.
  1. Content Strategy:

  • Create and curate high-quality content for digital channels, including blog posts, social media updates, emails, and website copy.
  • Collaborate with designers, copywriters, and other team members to produce engaging multimedia content.
  • Ensure all content aligns with brand voice and marketing goals.
  1. SEO and SEM:

  • Perform keyword research and competitive analysis to identify opportunities for organic growth.
  • Optimize website content and landing pages for search engines.
  • Manage and optimize pay-per-click (PPC) campaigns to increase visibility and conversions.
  1. Social Media Management:
  • Develop and implement social media strategies to increase brand awareness and engagement.
  • Manage and grow social media profiles across platforms (e.g., Facebook, Twitter, LinkedIn, Instagram).
  • Monitor social media trends and incorporate them into campaigns.
  1. Email Marketing:
  • Design and execute email marketing campaigns to nurture leads and engage customers.
  • Segment email lists based on customer behavior and demographics.
  • Analyze email campaign performance and implement improvements.
  1. Analytics and Reporting:
  • Use tools like Google Analytics, Google Ads, and social media analytics to track and report on key performance indicators (KPIs).
  • Provide regular reports on campaign performance, insights, and recommendations.
  • Use data to identify trends and opportunities for improvement.


  • Proven experience as a Digital Marketing Specialist or similar role.
  • Strong understanding of digital marketing concepts and best practices.
  • Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, SEMrush, Hootsuite).
  • Experience with SEO, SEM, email marketing, social media, and content creation.
  • Analytical mindset with the ability to interpret data and make data-driven decisions.
  • Excellent communication and collaboration skills.
  • Creative thinker with the ability to develop innovative marketing strategies.

Preferred Qualifications:

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • Experience with marketing automation tools .
  • Knowledge of HTML/CSS and content management systems (e.g., WordPress).

Job Location: MuttuKadu (Chennai ECR)

Immediate Joiners Preferred

Job role

Work location

SK Group Inc., No.4, Grand Avenue, East Coast Road, near Sagas Coral Springs, Muthukadu, Tamil Nadu 603112, India Kazhipattur, Chennai


Marketing / Brand / Digital Marketing

Role / Category

Digital Marketing

Employment type

Full Time


Day Shift

Job requirements


Min. 2 years



Past role/category experience

Media Editing, Digital Marketing, Brand Marketing


Google Adwords, Google Analytics, Brand management, Marketing, Channel management, Conversion Rate Optimization (CRO), YouTube, Call to action, Sourcing strategy, Channel strategy

English level

Basic English


Any gender

Interview details

Interview mode

In person

Interview address

SK Group Inc., No.4, Grand Avenue, East Coast Road, near Sagas Coral Springs, Muthukadu, Tamil Nadu 603112, India

About company


Sk Group Inc


SK Group Inc., No.4, Grand Avenue, East Coast Road, near Sagas Coral Springs, Muthukadu, Tamil Nadu 603112, India Kazhipattur, Chennai

Job posted by Sk Group Inc

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