Digital Marketing Executive
Sk Group Inc
Digital Marketing Executive
Sk Group Inc
Muthukada, Chennai
₹15,000 - ₹30,000 monthly
Fixed
₹15000 - ₹30000
Earning Potential
₹30,000
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18 applicants
Job Description
Job Description: The Digital Marketing Specialist will be responsible for developing, implementing, and managing marketing campaigns that promote SK Group and its products/services. This role requires a combination of creative and analytical skills to ensure effective online marketing efforts that drive traffic, engagement, and conversions.
Responsibilities:
- Campaign Management:
- Develop and execute digital marketing campaigns across various channels, including SEO, SEM, email marketing, social media, and display advertising.
- Monitor and analyze campaign performance, making data-driven adjustments to optimize results.
- Coordinate with the marketing team to align digital campaigns with overall marketing strategies.
- Content Strategy:
- Create and curate high-quality content for digital channels, including blog posts, social media updates, emails, and website copy.
- Collaborate with designers, copywriters, and other team members to produce engaging multimedia content.
- Ensure all content aligns with brand voice and marketing goals.
- SEO and SEM:
- Perform keyword research and competitive analysis to identify opportunities for organic growth.
- Optimize website content and landing pages for search engines.
- Manage and optimize pay-per-click (PPC) campaigns to increase visibility and conversions.
- Social Media Management:
- Develop and implement social media strategies to increase brand awareness and engagement.
- Manage and grow social media profiles across platforms (e.g., Facebook, Twitter, LinkedIn, Instagram).
- Monitor social media trends and incorporate them into campaigns.
- Email Marketing:
- Design and execute email marketing campaigns to nurture leads and engage customers.
- Segment email lists based on customer behavior and demographics.
- Analyze email campaign performance and implement improvements.
- Analytics and Reporting:
- Use tools like Google Analytics, Google Ads, and social media analytics to track and report on key performance indicators (KPIs).
- Provide regular reports on campaign performance, insights, and recommendations.
- Use data to identify trends and opportunities for improvement.
Requirements:
- Proven experience as a Digital Marketing Specialist or similar role.
- Strong understanding of digital marketing concepts and best practices.
- Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, SEMrush, Hootsuite).
- Experience with SEO, SEM, email marketing, social media, and content creation.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Excellent communication and collaboration skills.
- Creative thinker with the ability to develop innovative marketing strategies.
Preferred Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Experience with marketing automation tools .
- Knowledge of HTML/CSS and content management systems (e.g., WordPress).
Job Location: MuttuKadu (Chennai ECR)
Immediate Joiners Preferred
Job role
Work location
SK Group Inc., No.4, Grand Avenue, East Coast Road, near Sagas Coral Springs, Muthukadu, Tamil Nadu 603112, India Muthukada, Chennai
Department
Marketing / Brand / Digital Marketing
Role / Category
Digital Marketing
Employment type
Full Time
Shift
Day Shift
Job requirements
Experience
Min. 2 years
Education
Diploma
Past role/category experience
Media Editing, Digital Marketing, Brand Marketing
Skills
Google Adwords, Google Analytics, Brand management, Marketing, Channel management, Conversion Rate Optimization (CRO), YouTube, Call to action, Sourcing strategy, Channel strategy
English level
Basic English
Gender
Any gender
About company
Name
Sk Group Inc
Address
SK Group Inc., No.4, Grand Avenue, East Coast Road, near Sagas Coral Springs, Muthukadu, Tamil Nadu 603112, India Muthukada, Chennai
Job posted by Sk Group Inc
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