Job Description: The Digital Marketing Specialist will be responsible for developing, implementing, and managing marketing campaigns that promote SK Group and its products/services. This role requires a combination of creative and analytical skills to ensure effective online marketing efforts that drive traffic, engagement, and conversions.

Responsibilities:

1. Campaign Management:

• Develop and execute digital marketing campaigns across various channels, including SEO, SEM, email marketing, social media, and display advertising.
• Monitor and analyze campaign performance, making data-driven adjustments to optimize results.
• Coordinate with the marketing team to align digital campaigns with overall marketing strategies.

1. Content Strategy:
2. 
   

• Create and curate high-quality content for digital channels, including blog posts, social media updates, emails, and website copy.
• Collaborate with designers, copywriters, and other team members to produce engaging multimedia content.
• Ensure all content aligns with brand voice and marketing goals.

1. SEO and SEM:
2. 
   

• Perform keyword research and competitive analysis to identify opportunities for organic growth.
• Optimize website content and landing pages for search engines.
• Manage and optimize pay-per-click (PPC) campaigns to increase visibility and conversions.

1. Social Media Management:

• Develop and implement social media strategies to increase brand awareness and engagement.
• Manage and grow social media profiles across platforms (e.g., Facebook, Twitter, LinkedIn, Instagram).
• Monitor social media trends and incorporate them into campaigns.

1. Email Marketing:

• Design and execute email marketing campaigns to nurture leads and engage customers.
• Segment email lists based on customer behavior and demographics.
• Analyze email campaign performance and implement improvements.

1. Analytics and Reporting:

• Use tools like Google Analytics, Google Ads, and social media analytics to track and report on key performance indicators (KPIs).
• Provide regular reports on campaign performance, insights, and recommendations.
• Use data to identify trends and opportunities for improvement.

Requirements:

• Proven experience as a Digital Marketing Specialist or similar role.
• Strong understanding of digital marketing concepts and best practices.
• Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, SEMrush, Hootsuite).
• Experience with SEO, SEM, email marketing, social media, and content creation.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Excellent communication and collaboration skills.
• Creative thinker with the ability to develop innovative marketing strategies.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience with marketing automation tools .
• Knowledge of HTML/CSS and content management systems (e.g., WordPress).

Job Location: MuttuKadu (Chennai ECR)

Immediate Joiners Preferred