Digital Marketing Executive

Job Description: Digital Marketing Executive

Company: Grainlets Food Company

Location: Maduravoyal, Chennai

Reports to: COO & CMO

Role Overview:

Grainlets Food Company is seeking a creative and strategic Digital Marketing Executive to serve as our digital brand architect. You will be responsible for building our online presence from scratch, defining our voice across social media, and creating the long-term roadmap for our digital growth. This is a "foundational" role—you won't just be managing accounts; you will be designing the strategies that define how Grainlets interacts with the world.

• Key ResponsibilitiesStrategy & Roadmap: Develop and execute a comprehensive digital marketing strategy that aligns with Grainlets’ mission of providing healthy, traditional food solutions (Millets, Black Urad Dal, etc.).
• Content Creation: Lead the end-to-end production of high-quality content, including photography, short-form video (Reels/Shorts), and engaging copy for social media and the company website.
• Social Media Management: Establish and grow our presence on Instagram, Facebook, LinkedIn, and YouTube. Engage with our community and manage daily posting schedules.
• Brand Identity: Ensure a consistent "look and feel" across all digital touchpoints, translating our product quality into a premium digital aesthetic.
• SEO & Web Presence: Oversee the company’s general internet presence, including basic SEO for the website and managing Google Business profiles.
• Performance Tracking: Set KPIs to measure the success of digital campaigns and provide monthly reports on growth, engagement, and brand reach.
• Required Skills & QualificationsExperience: 1–3 years of experience in digital marketing, preferably within the FMCG or Food & Beverage industry.
• Content Prowess: Proficiency in design tools (Canva, Adobe Spark, or Photoshop) and video editing software (CapCut, Premiere Pro, etc.).
• Strategic Mindset: Ability to see the "big picture" and create a path for the brand rather than just following instructions.
• Copywriting: Excellent storytelling skills with the ability to explain the health benefits of our products in a relatable, appetizing way.
• Ownership: A self-starter attitude; you are comfortable building systems where none currently exist.

Why Join Grainlets?

You will be working directly with the leadership team to shape the future of a growing food-tech startup. This is a unique opportunity to put your stamp on a brand that is focused on health, tradition, and innovation.