Digital Marketing Executive

We are looking for a performance-driven Digital Marketing Executive to plan, execute, and optimize paid marketing campaigns across Meta (Facebook & Instagram) and Google Ads platforms.

The ideal candidate should have strong analytical skills, hands-on campaign experience, and the ability to generate quality leads at optimal CPL.

• 🔥 Key Responsibilities1️⃣ Campaign Strategy & PlanningDevelop and execute paid marketing strategies for lead generation and brand awareness
• Plan funnel structure (Cold, Warm, Retargeting campaigns)
• Audience research and competitor analysis
• 2️⃣ Meta Ads ManagementCreate and manage campaigns in Facebook Ads Manager
• Set up:
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• Lead Generation Campaigns
• Conversion Campaigns
• Traffic & Engagement Campaigns
• Pixel setup & event tracking
• Retargeting campaign setup
• A/B testing creatives and copy
• Daily budget optimization
• 3️⃣ Google Ads ManagementCreate and manage:
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• Search Campaigns
• Display Campaigns
• Performance Max
• YouTube Ads
• Keyword research & bidding strategy
• Conversion tracking setup (GA4, GTM preferred)
• Quality Score optimization
• Negative keyword management
• 4️⃣ Performance Tracking & ReportingMonitor KPIs:
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• CPL (Cost Per Lead)
• CTR
• ROAS
• Conversion Rate
• Weekly & Monthly performance reports
• Identify scaling opportunities
• Suggest funnel improvements
• 5️⃣ Landing Page & Funnel CoordinationCoordinate with design/team for ad creatives
• Suggest landing page improvements for better conversion
• Ensure proper tracking setup