Digital Marketing Executive

About the Role We are a software company building an innovative digital product. We're looking for a results-driven Digital Marketing Executive to lead paid campaigns and social media strategy for our product launch and growth.

Key Responsibilities

• Plan and manage Google Ads & Meta Ads (Facebook/Instagram) campaigns
• Handle daily social media posting on Facebook, Instagram & LinkedIn
• Monitor ad performance, optimise ROI and reduce Cost Per Lead
• Create engaging content and coordinate creatives with designers
• Track leads, conversions and prepare weekly performance reports
• Support email marketing and basic SEO efforts

Required Skills

• Hands-on experience with Google Ads & Meta Ads Manager
• Strong knowledge of social media platforms and trends
• Familiarity with Canva, Google Analytics & Meta Business Suite
• Good communication and analytical thinking

Qualifications

• Bachelor's degree in Marketing / Business / Communications
• Google Ads or Meta Certification (preferred)

Perks

• Performance-based incentives
• Growth opportunities within a fast-growing tech team