Digital Marketing Executive

1. SEO (Search Engine Optimization)

Responsibilities

• Perform keyword research and identify high-ranking keywords.

• Optimize website pages with meta titles, meta descriptions, headings, and internal linking.

• Build backlinks through off-page SEO strategies.

• Monitor website traffic and rankings using Google Analytics and Google Search Console.

• Improve organic visibility and search engine rankings.

2. SMM (Social Media Marketing)

Responsibilities

• Manage company pages on Facebook, Instagram, and LinkedIn.

• Plan and schedule social media content (posts, reels, stories).

• Increase brand awareness and audience engagement.

• Analyze insights and improve campaign performance.

3. SEM (Search Engine Marketing / Paid Ads)

Responsibilities

• Manage paid advertising campaigns using Google Ads and Meta Ads Manager.

• Create and optimize ad campaigns for lead generation.

• Track metrics such as CPC, CTR, and conversions.

• Optimize campaigns to achieve better ROI.

4. International Marketing (Email Marketing & Global Lead Generation)

Responsibilities

• Send professional marketing emails and product introductions to global buyers.

• Create email campaigns for hotels, wholesalers, and hospitality buyers worldwide.

• Manage email campaigns using tools like Mailchimp.

• Maintain and update international customer databases.

• Follow up with international leads and convert them into business opportunities.

Key Skills

• Professional email writing for international clients

• Lead generation and B2B marketing

• Market research for global buyers

• Strong English communication skills