Digital Marketing Manager

Key ResponsibilitiesStrategy & Planning

• Develop and implement the overall marketing strategy aligned with business goals.
• Identify target markets, customer segments, and positioning strategies for training and consulting services.
• Plan annual/quarterly marketing budgets and track ROI.

Digital Marketing & Lead Generation

• Drive online campaigns through SEO, SEM, social media, email, and content marketing.
• Oversee website content, landing pages, and lead magnets to generate high-quality inquiries.
• Implement marketing automation tools and nurture leads through the sales funnel.

Branding & Communication

• Strengthen the company’s brand presence across online and offline platforms.
• Create compelling marketing collateral including brochures, presentations, and case studies.
• Develop PR strategies, manage media relations, and explore speaking/event opportunities.

Campaign Management

• Plan, execute, and track performance of campaigns for course launches, webinars, and consulting programs.
• Collaborate with sales teams to align campaigns with revenue objectives.
• Monitor analytics to optimize conversion rates.

Team & Vendor Management

• Manage in-house marketing executives, interns, and external vendors/agencies.
• Ensure timely delivery of design, content, and campaign assets.
• Required Skills & QualificationsBachelor’s degree in Marketing, Business Administration, or related field (MBA preferred).
• 3–8 years of proven experience in marketing, preferably in training, education, or consulting industry.
• Strong knowledge of digital marketing tools (Google Ads, Analytics, LinkedIn, SEO, CRM/automation platforms).
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• Excellent communication, copywriting, and presentation skills.
• Analytical mindset with ability to measure ROI and optimize strategies.
• Creative thinker with project management and leadership skills.