Digital Marketing Manager

A Digital Marketing Specialist for a real estate company drives qualified leads and enhances brand visibility by creating, executing, and managing digital campaigns across social media, SEO/SEM, and email. Key responsibilities include managing Google/Facebook Ads, optimizing website content for property listings, analyzing campaign performance (ROI, CPL), and collaborating with sales teams to boost engagement. Expertia AI +3

Key Job Responsibilities

• Lead Generation: Develop and execute high-impact digital marketing campaigns to generate qualified leads for real estate projects.
• Performance Marketing: Manage and optimize PPC campaigns (Google Ads, Meta Ads) to maximize ROI and reduce Cost Per Lead (CPL).
• Social Media Management: Develop social media strategies to enhance brand presence and engage with the target audience.
• Content & SEO: Create engaging content (blogs, videos, newsletters) and implement SEO strategies to boost website traffic.
• Analytics & Reporting: Utilize tools like Google Analytics to track campaign performance, analyze market trends, and provide insights for improvement.
• Collaboration: Work closely with sales teams to align marketing strategies with business goals and support promotional events. Expertia AI +3

Qualifications & Skills

• Experience: 2–5+ years in digital marketing, with a proven track record in the real estate sector preferred.
• Education: Bachelor’s degree in Marketing, Business, or a related field.
• Tools Proficiency: Hands-on experience with Google Ads, Facebook Ads Manager, SEO tools, and CRM software.
• Skills: Strong analytical, communication, and project management skills.
• Knowledge: In-depth understanding of the real estate market, industry trends, and property listings. Expertia AI +4

Common Job Titles

• Digital Marketing Manager - Real Estate
• Real Estate Marketing Specialist
• Digital Marketing & Lead Generation Executive
• Digital Marketing & Brand Growth Manager