Digital Marketing Manager

Role OverviewThe Digital Marketing Manager will be responsible for developing and executing performance-driven digital strategies to increase brand visibility, website traffic, and customer inquiries. The ideal candidate should be experienced in Collecting the Leads , Meta (Facebook & Instagram) Ads, and Job Ads—especially within the construction, infrastructure, or Manufacturing sectors.

• Key Responsibilities : Lead Generation , SEO & Website OptimizationPlan, implement, and manage SEO strategies to improve search rankings for lift & elevator-related keywords.
• Optimize website structure, on-page elements, and technical SEO to enhance visibility.
• Conduct keyword research, competitor analysis, and market insights specific to the elevator industry.
• Track and report website performance using Google Analytics, Search Console, Ahrefs, SEMrush, etc.
• Meta Ads & Digital CampaignsCreate, execute, and optimize Meta Ads campaigns focusing on leads for elevators, escalators, and AMC (Annual Maintenance Contract) services.
• Manage ad creatives, targeting, budgeting, and bidding strategies.
• Monitor performance metrics and provide detailed campaign analysis reports.
• Implement retargeting campaigns to improve conversions.
• Job Ads & Recruitment MarketingCreate and manage job ads on job portals and social platforms to support recruitment for technicians, engineers, installers, and other roles.
• Track applications and ensure timely candidate engagement.
• Branding & ContentDevelop compelling digital content aligned with the brand (product posts, installation updates, safety awareness, customer testimonials, etc.).
• Collaborate with internal teams to ensure consistent messaging and branding.
• Reporting & AnalysisPrepare weekly/monthly performance reports for SEO, Ads, and recruitment campaigns.
• Provide insights and recommendations to improve ROI and lead quality.
• Industry AwarenessStay updated with the latest digital marketing trends, elevator industry insights, and competitor strategies.
• Required Skills & Qualificationn 4 to 5 years of experience in Digital Marketing, preferably in engineering, real estate, or construction-related industries.
• Strong expertise in SEO tools (Google Analytics, Search Console, Ahrefs, SEMrush, etc.).
• Proven success in Meta Ads Manager with performance-driven paid campaigns.
• Experience in managing job ads on job portals and social channels.
• Excellent analytical, strategic thinking, and reporting skills.
• Ability to work independently and deliver measurable results.
• Strong communication and time-management skills.
• Immediate joiners are highly preferred.

Please do reach out to 7338743215