Digital Marketing Manager

This role is engagement-driven, not passive marketing.

Daily online presence, posting, wishing, and interaction are mandatory.

Platforms to Handle (Daily)• LinkedIn (PRIMARY)

• Instagram

• YouTube

• Business platforms – S-Merger, MagicBricks, others

Primary Objective

To build continuous digital visibility and relationships that result in inbound leads, enquiries, hiring references, and opportunities.

Detailed Scope of WorkA. LinkedIn Posting & Engagement (CORE RESPONSIBILITY)• Daily LinkedIn posting from company / leadership profile

– Business insights

– Market observations

– Industry news

– Wishes and greetings

• Minimum 1 original LinkedIn post per day

• Like, comment, and engage on relevant posts

• Wish connections daily (birthdays, work anniversaries, achievements)

• Comment meaningfully (no generic comments)

• Engage with founders, investors, professionals, developers

B. Instagram & YouTube Engagement• Engage with relevant reels, posts, and videos

• Like, comment, and respond to DMs

• Support brand visibility and recall

C. Active Lead Discovery• Search profiles using keywords, hashtags, and filters

• Identify business prospects, professionals, and companies

• Send customised connection requests

• Start conversations without hard selling

D. Lead Capture & Handover• Capture engaged prospects in lead tracker

• Categorise leads

– Real estate buy / sale

– Fund raising

– Government approvals

– Government incentives

• Hand over leads to Tenmozi for first-level calling

E. Monthly Mass Email Distribution• Maintain email database

• Coordinate monthly mass email campaigns

• Track responses and enquiries

DAILY ENGAGEMENT KPI (MANDATORY)• 1 LinkedIn post per day

• 40–60 meaningful engagements per day (likes + comments)

• 15 new connections or conversations per day

• Minimum 5 new potential leads identified per day

• Zero unattended messages

Failure to meet engagement consistency will be reviewed monthly.

Experience & QualificationExperience

• 2–4 years in

– Social media handling

– Digital engagement

– LinkedIn outreach

– B2B digital marketing

Qualification

• Any graduate

• Degree is secondary, platform skill is primary