Digital Marketing Manager

Role Objective

To plan, execute, and optimize digital marketing activities that drive brand awareness, lead generation, and customer acquisition for Cuatro Labs Pvt. Ltd.

Key Responsibilities

Digital Campaign Execution

• Plan and execute digital marketing campaigns across Google, Meta (Facebook & Instagram), and other platforms
• Manage ad creatives, budgets, and daily performance tracking
• Optimize campaigns for leads, conversions, and ROI

Social Media & Content

• Manage company social media handles (Instagram, Facebook, LinkedIn)
• Coordinate content calendars, posts, reels, and stories
• Work with designers/content creators to ensure brand consistency

Lead Generation & Performance

• Generate and track leads from digital channels
• Monitor CPL, CAC, conversion rates, and campaign performance
• Share daily/weekly performance reports with management

Website & Tools

• Coordinate website updates, landing pages, and lead forms
• Ensure proper tracking using Google Analytics, Meta Pixel, and Google Tag Manager
• Maintain CRM / lead data accuracy

Brand & Market Growth

• Research market trends, competitors, and customer behavior
• Suggest new growth strategies and digital experiments
• Skills & Requirements Hands-on experience with Google Ads & Meta Ads
• Basic knowledge of SEO, content marketing, and analytics
• Strong understanding of lead funnels and conversion optimization
• Ability to analyze data and take action
• Good communication and coordination skills
• Key Performance Indicators (KPIs)Leads generated per month
• Cost per Lead (CPL)
• Conversion rate
• ROAS / ROI
• Social media growth & engagement

Working Hours As per company operational requirements