Digital Marketing Strategist
Dermis Care Clinic
Digital Marketing Strategist
Dermis Care Clinic
Kilpauk, Chennai
₹25,000 - ₹40,000 monthly
Fixed
₹25000 - ₹40000
Earning Potential
₹40,000
Work from Office
Full Time
Min. 3 years
Basic English
Job Details
Walk-in Details
Job highlights
Walk-in interview
Date: 14 Mar 2026 - 28 Mar 2026 | Time: 11.30 am - 05.00 pm...See details
Urgently hiring
Benefits include: Overtime Pay
Job Description
- 1. Lead & Query Analysis (Marketing + Telecaller)Analyze daily incoming leads from Meta Ads, Google Ads, Website, WhatsApp, Walk-ins, and Referrals
- Understand patient queries related to:
- Treatment details
- Pricing & offers
- Location preference
- Appointment timelines
- Identify common objections and gaps in communication
- Share insights with marketing and telecalling teams to improve lead quality and closure
- 2. Telecaller Lead Conversation & Conversion AnalysisReview telecaller call records, WhatsApp chats, and follow-up status
- Track:
- Leads contacted vs pending
- Appointments booked
- Consultations attended
- Treatment conversions
- Analyze telecaller performance and follow-up effectiveness
- Suggest script improvements and follow-up strategies
- 3. Day-to-Day Reporting to MDPrepare daily MIS reports for MD including:
- Total leads received (source-wise)
- Leads contacted & pending
- Appointments booked
- Consultation show-up rate
- Conversion to treatment
- Provide branch-wise and campaign-wise performance insights
- Highlight issues, improvement areas, and action plans
- 4. Video Shooting & Content CoordinationPlan and coordinate video shoots with doctors (treatment explanation, reels, Q&A videos)
- Coordinate influencer video shoots, testimonials, and brand collaborations
- Ensure content aligns with marketing strategy and campaign goals
- Coordinate with editing team for timely delivery of videos for Ads & Social Media
- 5. Meta Ads & Google Ads AnalysisMonitor Meta (Facebook & Instagram) Ads and Google Ads performance
- Analyze:
- Cost per lead (CPL)
- Lead quality
- Conversion rate
- Share optimization suggestions with digital marketing team
- Track campaign performance and ROI
- 6. Strategy & Process ImprovementRecommend marketing and telecalling process improvements
- Assist in planning monthly campaigns, offers, and treatment promotions
- Work closely with doctors, front office, and marketing teams to improve conversion rates
- Required Skills & KnowledgeStrong analytical and reporting skills
- Experience in lead management & telecaller analysis
- Knowledge of Meta Ads & Google Ads (performance understanding)
- Good Excel / Google Sheets & MIS reporting skills
- Content planning & coordination skills
- Strong communication and coordination ability
- Preferred QualificationsMBA in Marketing / Business Analytics
- Experience in aesthetic clinic, hospital, or healthcare marketing
- Familiarity with CRM systems and call tracking tools
- Key Performance Indicators (KPIs)Lead response time
- Lead-to-appointment conversion rate
- Appointment show-up rate
- Cost per conversion
- Campaign ROI
- Content performance impact on leads
Job role
Work location
Bluelace Brocade, New Avadi Rd, Kilpauk Garden Colony, Kilpauk, Chennai, Tamil Nadu 600010, India
Department
Marketing / Brand / Digital Marketing
Role / Category
Digital Marketing
Employment type
Full Time
Shift
Day Shift
Job requirements
Experience
Min. 3 years
Education
Graduate
English level
Basic English
Degree/ Specialisation
B.Com (Hons.) in Marketing, Any MBA, B.A in Graphic Design, Any Bachelor, B.Com in Marketing (Atleast one)
Age limit
22 - 28 years
Gender
Any gender
Walk-in interview details
Apply for the job and call HR to confirm your interview
Date
14 Mar 2026 - 28 Mar 2026
Time
11.30 am - 05.00 pm
Other instructions
While coming for an interview bring your update resume and pay-slip and bank statement for salary package discussion
About company
Name
Dermis Care Clinic
Address
Bluelace Brocade, New Avadi Rd, Kilpauk Garden Colony, Kilpauk, Chennai, Tamil Nadu 600010, India Kilpauk, Chennai
Job posted by Dermis Care Clinic
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