Field Marketing Executive

Job Summary

We are seeking a proactive and execution-driven Operations Executive – BTL to manage and support on-ground operations for a variety of below-the-line (BTL) marketing initiatives. This role is highly field-oriented and involves end-to-end coordination, execution, and monitoring of activations to ensure seamless and effective campaign delivery.

Key Responsibilities

• Execute and oversee on-ground BTL activations, including:
• Residential Welfare Association (RWA) activations
• Tech park activations
• Mall activations
• College and campus events
• Coordinate day-to-day field operations, including setup, live execution, and closure of activations
• Manage and supervise promoters, brand representatives, and support staff at activation sites
• Ensure accurate deployment and placement of branding materials such as kiosks, standees, giveaways, and promotional assets
• Liaise with vendors for logistics, manpower, permissions, and event materials
• Monitor activation performance, including attendance, consumer engagement, and overall execution quality
• Handle real-time troubleshooting and issue resolution during live activations
• Collect and consolidate daily field reports, photographs, videos, and feedback
• Ensure strict adherence to brand guidelines, quality standards, and activation SOPs
• Support planning, scheduling, and coordination of upcoming activations across locations
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Required Skills & Qualifications

• Bachelor’s degree in any discipline (Marketing or Management preferred)
• 3–4 years of relevant experience in BTL marketing, field operations, events, or brand activations
• Strong understanding of on-ground execution and manpower management
• Willingness to travel locally and work in the field on a regular basis
• Effective coordination, communication, and people-management skills
• Ability to multitask and perform under pressure during live activations
• Working knowledge of MS Excel, email communication, and mobile-based reporting tools (e.g., WhatsApp)
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Preferred Attributes

• Prior experience managing RWA, mall, tech park, or college activations
• Hands-on, solution-oriented, and execution-focused approach
• Flexibility to work on weekends or extended hours during campaign periods
• Ability to work independently with minimal supervision

What We Offer

• Direct exposure to large-scale BTL and experiential marketing campaigns
• Fast-paced, execution-driven work environment
• Opportunities for career progression into senior field or operations roles
• Competitive compensation based on experience and location, including travel allowance

Job Types: Full-time, Permanent

Benefits:

• Leave encashment
• Paid sick time
• Paid time off

Application Question(s):

• Ready to do Field Work ?

Language:

• Hindi (Required)

Willingness to travel:

• 75% (Required)

Work Location: In person