Manager

Marketing & Content Strategist

We are seeking a highly analytical and creative thinker to join our Payment Integrity SGU as a Marketing & Content Strategist. In this role, you will act as a critical liaison between the PI business and corporate marketing team, responsible for identifying, developing, & delivering compelling collaterals/assets that showcases our expertise and ensuring alignment between business goals and marketing execution. This role requires a blend of content creation expertise, strategic thinking and cross-functional collaboration to strengthen EXL’s market presence and support sales enablement. The ideal candidate brings a strong understanding of the payment integrity industry, US Healthcare and a strong ability to translate business insights into engaging narratives and strategic outputs.

Key Responsibilities:

Content Development & Storytelling

• Identify and develop compelling stories, including case studies, white papers, playbooks and points of view (POV), that highlight our value proposition & client successes.
• Develop “initial drafts” of case studies and narratives based on the business inputs, ensuring stories resonate with target audiences.
• Collaborate with corporate marketing team to refine collaterals with technical writing, enhance visuals, and ensure materials align with brand guidelines

Project Management & Reporting

• Serve as the primary link between the Payment Integrity SGU and the marketing team, ensuring effective communication and alignment on marketing initiatives and content development.
• Lead end-of-the-end lifecycle of marketing/sales collaterals from ideation to publication /distribution in marketing & sales campaigns
• Track & report on the progress of deliverables, provide regular updates to leadership, and measure impact of materials on pipeline growth.
• Maintain a repository of all marketing assets and ensure timely updates based on market feedback

Strategic Planning & Collaboration

• Analyze market dynamics, including technological advancements and shifts within the healthcare and payment integrity landscape, to identify opportunities and inform strategic direction. 
• Support branding activities for the Payment Integrity business unit, ensuring consistency and alignment with the overall company brand.
• Conduct in-depth competitor analysis (SWOT, pricing, market share, customer base) to inform strategic decision-making.
• Partner with product teams to translate technical offerings into customer-centric messaging for campaigns.
• Support branding initiatives and ad-hoc requests to maintain consistent EXL’s brand voice across channels.

Qualifications & Skills:

• Bachelor’s degree in business, Marketing or a related field (MBA is a plus).
• 4-6 years of experience in strategy, B2B product marketing, or business consulting, preferably in healthcare / payment integrity / AI
• Proven track record of developing market strategies, competitive intelligence, and sales enablement materials.
• Excellent written and verbal communication skills, with the ability to create compelling narratives and present complex information clearly
• Experience in developing various types of marketing content (case studies, white papers, videos, etc.).
• Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel) & video making tools

Soft Skills:

• Highly creative & detail-oriented, with strong problem solving and critical-thinking skills.

• Strategic Thinking: Ability to see the bigger picture and translate insights into actionable plans. 
• Collaboration: Excellent interpersonal skills and the ability to work effectively with cross-functional teams.
• Initiative: Proactive and self-motivated with a drive to identify and pursue opportunities.
• Communication: Clear, concise, and persuasive written and verbal communication.
• Project Management: Ability to manage multiple projects simultaneously and meet deadlines. 

What We Offer

• EXL Health offers an exciting, fast paced, and innovative environment, which brings together a group of sharp and entrepreneurial professionals who are eager to influence business decisions.
• From your very first day, you get an opportunity to work closely with highly experienced, world-class Healthcare consultants. 
• You can expect to learn about many aspects of businesses that our clients engage in. You will also learn effective teamwork and time management skills - key aspects for personal and professional growth. 
• We provide guidance/ coaching to every employee through our mentoring program wherein every junior level employee is assigned as a senior level professional as advisors. 

Sky is the limit for our team members. The unique experiences gathered at EXL Health sets the stage for further growth and development in our company and beyond