Digital Marketing Analyst

NA Digital Marketing Analyst

Facilitate the precise deployment of product and pricing data on Ford North America websites, ensuring regional alignment and customer-centric information delivery.

To update the latest information about Product configuration, prices and images in the North American websites for passenger cars and commercial vehicles

Roles & Responsibilities:

•    Interact with the respective stakeholder to get the latest input documents for the models to be launched. 
•    Update the tracker for the requests and amendments received. 
•    Report the progress of the Project using reports, Dashboard and tools.
•    Keep a keen interest in process improvements through technical / automation perspective.
•    Coordinate with the supporting stakeholders for the digital assets and site setup. 
•    Verify the inputs performed by the authoring analyst to ensure quality output.
•    Receive approval from the respective stakeholders for publishing the models.
•    Enable supporting contents for Inventory and E-Commerce requirements.
•    Maintain compliance and control documentation for managing audits & reviews.

Skills and Competencies:

•    Excellent analytical and problem-solving skills, with a strong attention to detail.
•    Ability to interpret data and provide actionable insights.
•    Strong communication and presentation skills, both written and verbal, including to Senior Management and business stakeholders
•    Familiarity with data analysis tools and methodologies (Power BI, Excel).
•    Clear understanding of the input & requirement received from business team.
•    Updating the Market site with the latest info as per the target/launch date provided.
•    Troubles shooting in case of issues identified in the IT platforms.

Relationship Management

Need to build and maintain relationship through emails, virtual meetings and conference calls with the upstream, downstream, information technology and business teams.

Education Qualification  :  Any Graduate or Postgraduate

•    Bachelor’s degree in commerce with 3 years or above / Postgraduation in Business Management with minimum of 1 year or above experience is preferred.
•    Any exposure to marketing & digital marketing platforms with basic automobile knowledge is preferred
•    Flexibility to work on night shift on the need basis
•    Flexibility to adapt as per latest Ford’s work arrangements 

Experience Level

Mid Level