REGIONAL MARKETING MANAGER

 Job Description:

Regional Marketing Activity: Responsible for % increase in business through marketing activities planned & executed for the branches of various categories in the region- NCA.

Cost per lead: (Total expenditure on marketing/ Number of new customer leads sourced through marketing activities) maintained throughout the year.

Innovative marketing Ideas initiated as per regions/local requirement.

Branch Visibility Management:

Develop benchmark and monitor for In-Branch Visiblity and remove all old communications which is not relevant at the branch : Product display, In-Branch Branding, Standee, Arch, Banners and Glow signs up-keeping by liaising with Admin.

New Branch Support:

Prepare on-ground marketing calendar for the Branch to create awareness and increase in Walk-ins and per centage of New loans from new customers (at the branch) through marketing initiatives. Evaluate and recommend branch visiblity through Pathfinder, Wall Painting, local branch level activity etc.

Weak Branch Support:

Identify the branch based on the date of launch against the Business growth in terms loan dispersed i.e. Above 2 years branch 8 Cr of business to happen. Create Visiblity and awareness for the branch through Marketing initiatives.

B2C Management:

Prepare on-ground event calendar for the Region. Evaluate and recommend productive, Van Marketing, Melas, Consumer promotion etc. Responsible for driving promotion activities in branch catchment areas.

Business Index: (Total new cust