Sales Manager

Job Description – Sales Manager (Professional Courses Category)

Business Unit: Bajaj Finserv – EMI Finance

Category: Professional Courses (Aakash, Allen, Medversity, NxtWave, ExcelR, etc.)

Location: Chennai

Role Overview

The Sales Manager will be responsible for driving business in the Professional Courses category by onboarding partners, managing relationships, and achieving disbursement targets. The role also includes hiring, training, and deploying Sales Officers (SOs) strategically across high-potential markets to maximize productivity and partner coverage.

Key Responsibilities

1. Sales Officer (SO) Hiring & Deployment

Identify manpower requirements across geographies and partner centres based on business potential.

Recruit quality Sales Officers through job portals, walk-ins, campus hiring, and referrals.

Conduct structured interviews to assess field readiness, communication skills, and sales aptitude.

Deploy SOs at the right partner centres (Aakash, Allen, Medversity, NxtWave, ExcelR, etc.) based on footfall, historical volume, and revenue opportunity.

Maintain SO productivity by monitoring daily activities, providing feedback, and conducting performance reviews.

2. Training & Capability Building

Provide onboarding training on EMI finance products, documentation, KYC norms, and partner processes.

Conduct ongoing refresher training for counsellors and SOs on pitch, objection handling, and system usage.

Ensure SOs maintain high-quality sourcing and adhere to all BFL compliance standards.

3. Market Mapping & Opportunity Identification

Conduct market studies to identify new education institutes, coaching centres, and upskilling players.

Analyse course pricing, student demand, admission seasonality, and competitor presence.

Map potential territories and allocate SOs to maximize coverage and monthly activations.

Recommend expansion into new institutes based on footfall, brand strength, and conversion opportunity.

4. Partner Acquisition & Relationship Management

Onboard new dealers/institutes and ensure seamless BAU operations.

Maintain strong relationships with counsellors, centre heads, and institute management.

Drive partner engagement through regular visits, training, and performance reviews.

5. Sales Achievement & Funnel Management

Achieve monthly disbursement and login targets through SO supervision and partner management.

Review daily MIS, productivity reports, and lead funnels.

Implement local campaigns to improve student walk-in conversions.

6. Compliance, Audit & Customer Experience

Ensure 100% adherence to KYC and documentation standards.

Monitor partner hygiene, sourcing quality, and fraudulent attempts.

Support students with transparent EMI options and process guidance.

Key Skills & Competencies

Strong people management & team building

Channel relationship management

Ability to recruit, train, and groom new hires

Market mapping & opportunity identification

Data-driven decision-making

Excellent communication & negotiation

High ownership and execution capability

Eligibility

Experience: 0 –3 years in Sales/Team Handling (Education, Consumer Finance, NBFC, Fintech preferred)

Qualification: Graduate; MBA preferred

Age: 28 Yrs Max

Travel: Willingness to travel extensively

Deliverables / KPIs

New partner onboarding

Monthly disbursement targets

SO productivity (activation, conversions, login-to-disbursement %)

Number of SOs hired & trained

Market expansion coverage

Partner satisfaction score

Interested candidates can connect with -

Rakesh Narayan

9986804874

rakesh.narayan@bajajfinserv.in