Sales Promoter

Key Responsibilities:

1. Customer Engagement & Sales

• Proactively approach customers and explain features, benefits, and usage of personal care products.

• Conduct product demonstrations and sampling (where permitted).

• Recommend suitable products based on customer needs (skin type, hair concerns, etc.).

• Achieve daily / weekly / monthly sales targets.

2. In-Store Brand Representation

• Act as a brand ambassador, maintaining a professional appearance and positive attitude.

• Ensure correct product placement, shelf visibility, and planogram adherence.

• Maintain hygiene and neatness of display units and demo counters.

3. Stock & Inventory Management

• Monitor shelf stock availability and coordinate with store staff for replenishment.

• Identify and report out-of-stock, near-expiry, or damaged products.

• Support in maintaining FIFO (First In, First Out).

4. Promotions & Activations

• Execute in-store promotions, offers, and schemes as per brand guidelines.

• Communicate ongoing discounts, combos, and new launches to customers.

• Support seasonal campaigns and festive activations.

5. Reporting & Coordination

• Submit daily sales and activity reports.

• Share market feedback, competitor activity, and customer insights.

• Coordinate with sales teams and supervisors for smooth store operations.

Key Skills & Competencies:

• Good communication and interpersonal skills

• Customer-focused and sales-driven mindset

• Basic product knowledge of personal care / FMCG

• Basic understanding of modern trade retail environment

Educational Qualification:

• Minimum 10th / 12th pass

• Graduates preferred

Experience:

• 0–2 years experience in retail sales / brand promotion preferred

• Freshers with good communication skills may be considered

Key Performance Indicators (KPIs):

• Sales achievement vs target

• Customer engagement and conversion

• Display and merchandising compliance

• Attendance and discipline

• Quality of reporting