Senior Digital Marketing Executive

Job Title: Senior Digital Marketing Executive

Location: Chennai

Experience Required: Minimum 5 Years

Industry: Digital Marketing / Advertising / BrandingJob Summary:We are looking for an experienced and result-oriented Senior Digital Marketing Executive with strong expertise in Google Ads, Meta Ads, SEO, and SMM. The ideal candidate should be able to plan, execute, and optimize digital campaigns to enhance brand presence, generate quality leads, and drive measurable business growth.

• Key Responsibilities:Plan, create, and manage paid marketing campaigns on Google Ads and Meta Ads (Facebook & Instagram).
• Develop effective SEO strategies including on-page, off-page, and technical SEO to improve keyword ranking and website visibility.
• Execute Social Media Marketing (SMM) activities across platforms like Facebook, Instagram, LinkedIn, and YouTube.
• Monitor campaign performance using analytics tools and optimize campaigns for maximum ROI.
• Conduct keyword research, audience segmentation, and competitor analysis.
• Create performance reports, dashboards, and insights for management.
• Coordinate with design, content, and sales teams for smooth campaign execution.
• Stay updated with the latest digital marketing trends, tools, and best practices.
• Manage digital marketing budgets and deliver cost-effective results.
• Required Skills & Qualifications: Minimum 5 years of experience in Digital Marketing.
• Strong hands-on experience in Google Ads, Meta Ads, SEO, and SMM.
• Good knowledge of Google Analytics, Search Console, Meta Business Suite, and other analytics tools.
• Ability to create data-driven strategies and optimize campaigns for conversions.
• Strong communication, analytical, and leadership skills.
• Ability to handle multiple projects and meet deadlines.