Job Title: Digital Marketing Executive | Location: Chennai | Experience: 2–3 Years | Type: Full-time | Immediate Joiners Preferred

Job Role Overview: As a Digital Marketing Executive, you will be responsible for managing Shopify website operations, executing digital marketing campaigns across Meta and Google platforms, optimizing websites for SEO, creating content, analyzing performance, and driving traffic and sales across multiple channels.

Key Responsibilities: 

• Shopify Website & Product ManagementDaily management of Shopify website
• Product listing, categorization, and updates
• Inventory checks and minor customizations (non-code level)
• Ensuring proper tagging, meta details, and user flow

Search Engine Optimization (SEO)On-Page SEO:

• Optimizing product pages, blogs, URLs, meta tags
• Off-Page SEO: Link building, directory submissions, guest posts
• Technical SEO: Site speed, mobile usability, schema, crawl errors
• Regular performance audits and keyword tracking

Analytics & Reporting

• Monitor and report website traffic, conversions using:
• Google Analytics (GA4)
• Google Search Console
• Track ad performance and optimize based on insights

Content & Blogs

• Research and write SEO-optimized blogs for the website
• Create content for landing pages, emails, and marketing

Graphic Design (Basic)

• Use Canva to create social media creatives, banners, email headers, and product promotional graphics

Social Media & Ads

• Manage daily posts on Instagram, Facebook, Pinterest
• Schedule and monitor campaigns using Meta Business Suite
• Run Meta ads (FB & Insta) – targeting, budgeting, creatives
• Run Google Ads – search, display, shopping campaigns

Google My Business & Merchant Center

• Optimize GMB profile with regular updates, posts, reviews
• Maintain Google Merchant Center for shopping ads

Email & WhatsApp

• MarketingBuild and manage email campaigns (product launches, offers)
• Set up WhatsApp broadcasts and campaigns for re-engagement

Daily Tasks:

• Monitor website performance and fix minor issues
• Add/edit products on Shopify
• Post on social media & respond to DMs
• Run and optimize ads on Meta & Google
• Check search console & analytics dashboards
• Track keyword rankings and backlink reports
• Create 1–2 creatives using Canva
• Write or publish a blog (weekly task)
• Coordinate with team for campaign content

Skills Required:

• Shopify management & product listing
• On-page, Off-page & Technical SEO
• Google Analytics & Search Console (GA4 preferred)
• Meta Ads Manager & Google Ads
• Canva (basic design skills)
• Blog/content writing (English)
• Social media scheduling & engagement
• Google My Business & Google Merchant Center
• Email marketing platforms (Mailchimp, Zoho, etc.)
• WhatsApp marketing tools (WA Business, WA API)