SEO Executive

Key Responsibilities:

• Keyword Research:
• Identifying relevant keywords that potential customers are using to search for products or services. 
• On-Page Optimization:
• Optimizing website content, meta descriptions, title tags, and other elements to improve search engine crawlability and relevance. 
• Off-Page Optimization:
• Building backlinks from other reputable websites to increase website authority and improve search engine rankings. 
• Content Strategy:
• Collaborating with content creators to develop and implement SEO-friendly content that attracts and engages target audiences. 
• Technical SEO:
• Conducting website audits to identify and fix technical issues that may be hindering search engine performance, such as site speed, mobile-friendliness, and crawl errors. 
• Performance Analysis:
• Monitoring website traffic, keyword rankings, and other key metrics to track the effectiveness of SEO efforts and identify areas for improvement. 
• Staying Up-to-Date:
• Keeping abreast of the latest search engine algorithms, best practices, and industry trends to ensure strategies remain effective. 

Skills and Qualifications:

• Strong understanding of SEO principles and best practices.
• Proficiency in using SEO tools like Google Analytics, Google Search Console, and other SEO platforms.
• Excellent analytical and problem-solving skills.
• Proficiency in keyword research and content optimization.
• Strong communication and collaboration skills.
• Ability to work independently and as part of a team.
• Experience with link building strategies.
• Knowledge of HTML, CSS, and JavaScript (desirable).
• Experience with content management systems (CMS) like WordPress.