SEO Specialist

Job Title: Google SEO & Digital Marketing SpecialistJob SummaryWe are seeking a highly skilled Google SEO & Digital Marketing Specialist to manage and optimize our online presence across search engines and digital platforms. The ideal candidate will be responsible for improving organic search rankings, running effective digital campaigns, driving qualified traffic, and increasing brand visibility.

• Key ResponsibilitiesSearch Engine Optimization (SEO)Perform keyword research, competitor analysis, and search trend monitoring
• Optimize website content, landing pages, and metadata for SEO best practices
• Execute on-page and off-page SEO strategies, including link building
• Conduct technical SEO audits and coordinate fixes (site speed, indexing, mobile optimization, etc.)
• Monitor and report on organic traffic, keyword rankings, and SEO performance metrics
• Ensure compliance with Google Search Essentials and algorithm updates
• Digital MarketingPlan and execute digital marketing campaigns across Google Ads, social media, email, and other channels
• Manage Google Ads campaigns (Search, Display, Video, Performance Max)
• Track ROI and optimize campaigns for conversions and cost efficiency
• Create marketing funnels and landing pages to improve user engagement
• Collaborate with content creators to develop blogs, ads, and promotional content
• Use analytics tools (Google Analytics, Search Console, Tag Manager) to measure performance
• Content StrategyDevelop SEO-driven content strategies aligned with business goals
• Optimize existing content and ensure keyword integration
• Coordinate with writers/designers for blogs, ads, and web content
• Reporting & AnalysisGenerate weekly/monthly performance reports
• Provide insights, identify growth opportunities, and recommend actionable strategies
• Analyze competitor strategies and keep up with digital marketing trends
• Required Skills & QualificationsProven experience in SEO, SEM, and digital marketing
• Strong understanding of Google Search, Google Ads, and ranking factors
• Proficiency with SEO and analytics tools (Ahrefs, SEMrush, Moz, GA4, GSC, GTM)
• Experience with WordPress or other CMS platforms
• Knowledge of HTML/CSS is a plus
• Strong analytical and problem-solving skills
• Excellent communication and project management abilities
• Preferred QualificationsGoogle Ads Certification
• Google Analytics Certification
• Experience with content marketing, email marketing, and social media ads
• Basic graphic design skills (Canva, Adobe) are a bonus