Job Description: Social Media Marketing Specialist

Responsibilities:

1. Social Media Strategy:

   - Develop and execute social media strategies to increase brand visibility and engagement across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).

   - Collaborate with marketing and content teams to create compelling content that aligns with brand goals and resonates with the target audience.

2. Content Creation and Management:

   - Create, curate, and schedule engaging content (including text, image, and video content) for social media posts.

   - Monitor and respond to comments, messages, and inquiries in a timely manner to foster community engagement.

3. Campaign Management:

   - Plan and manage social media campaigns to promote products, events, or company initiatives.

   - Monitor campaign performance using analytics tools and adjust strategies as needed to optimize results.

4. Social Listening and Trends:

   - Stay updated on social media trends, tools, and best practices.

   - Conduct social listening to track discussions and sentiments related to the brand or industry.

5. Analytics and Reporting:

   - Track and analyze key metrics (e.g., reach, engagement, conversion rates) to measure the success of social media efforts.

   - Prepare regular reports summarizing performance insights and recommendations for improvement.

Requirements:

- 1 to 3 years of experience in social media marketing or digital marketing, preferably in a similar industry.

- Proven track record of managing social media platforms and executing successful campaigns.

- Strong understanding of social media metrics and analytics tools (e.g., Facebook Insights, Google Analytics).

- Creative mindset with the ability to generate innovative ideas for content and campaigns.

- Excellent written and verbal communication skills.

- Bachelor’s degree in Marketing, Communications, or a related field (preferred).