Social Media Executive

Job Title: Social Media Executive

Location: Chennai (On-site)

Company: Allamanda Abode

Industry: Hospitality / Luxury Living

About Allamanda Abode:

Allamanda Abode is a premium hospitality brand offering refined living experiences with a focus on comfort, aesthetics, and personalized service. We are looking for a creative and driven Social Media Executive to strengthen our digital presence and engage our audience effectively.

Job SummaryThe Social Media Executive will be responsible for managing and growing Allamanda Abode’s presence across social media platforms. The role involves content creation, planning campaigns, engaging with followers, and supporting brand visibility and bookings through digital storytelling.

Key Responsibilities

• Manage daily social media activities across platforms such as Instagram, Facebook, and Google Ads
• Create engaging content including posts, reels, stories, captions, and short videos aligned with the brand’s tone
• Plan and execute monthly content calendars and social media campaigns
• Coordinate with photographers, designers, and the marketing team for content creation
• Monitor social media trends, competitor activity, and audience behavior
• Respond to comments, messages, and reviews in a timely and professional manner
• Track performance metrics (reach, engagement, followers) and prepare basic reports
• Support promotions, seasonal offers, events, and collaborations with influencers
• Ensure brand consistency across all digital platforms
• Requirements & QualificationsBachelor’s degree in Marketing, Communications, Media, or a related field
• 1–3 years of experience in social media management (hospitality experience preferred)
• Strong understanding of social media platforms and content trends
• Basic knowledge of tools like Canva, Meta Business Suite, Hootsuite, or similar
• Good photography/video sense; mobile content creation skills are a plus
• Excellent written and verbal communication skills (English required; Tamil is a plus)
• Creative mindset with attention to detail
• Ability to work from the Chennai office and occasionally attend on-site shoots/events