Variable Marketing Program Launch Analyst

Variable Marketing - Program Launch Analyst

The Analyst will lead the administration of the various Variable Marketing Programs in IMG / China / US markets.  Job responsibilities will include authoring incentive programs, ensuring their launch on a timely basis in Vincent application and coordinating Variable Marketing (VM) activities with selected markets and supporting all Setup elements.

Variable Marketing (VM) Program Administration:

• Developing Program & Announcement Templates.

• Authoring Incentive Programs & their related Program Announcements.

• Support application Security Administration.

• Manage dealer claims and reconciliations

• Work closely with the Retail Marketing (RM) Teams & the various market stakeholders to ensure timely releases of VM Programs.

• Ability to understand the suite of application reports to assist the RM Team & markets in VM Program Analysis

• Support the drive for consistency across markets for adherence to IMG Retail Reporting & various VM Programs.

• Support the development of desktop procedures for new markets plus the ongoing administration of desktop documentation.

• Support Retail Marketing initiatives & projects on ad hoc basis.

Position open to SG5 but SG4 and below grades can also apply as Lateral

• Good analytical skill and Strong English communication skill – verbal & written.

• Strong Excel skills - both formula and data handling 

• Exposure to process automation & related technologies 

• Previous experience application-based process is preferred 

• Flexible to work in multiple time zones and rotational shifts (i.e Early morning (AP process- 8AM to 5.30PM OR US process - 3.30PM to 2PM)  

   

Preferred but not must includes 

• Automotive experience including an understanding of dealership operations

• Analytical position with exposure to Marketing in pervious roles

• Knowledge on Retail Marketing & Sales process, awareness on Dealer communication bulletin (DCB).

   

Experience Level

Mid Level