Marketing Manager (Field Marketing)

Role Overview:

The Marketing Manager – Field Marketing will be responsible for planning and executing on-ground marketing activities to drive brand visibility, lead generation, and market penetration. The role requires strong communication, coordination, and field execution skills.

Key Responsibilities:

• Plan and execute field marketing campaigns, events, and promotions.
• Drive lead generation activities through market visits, dealer/retailer interactions, and customer engagement.
• Build strong relationships with channel partners, distributors, and key market stakeholders.
• Monitor competitor activities, collect market intelligence, and share insights with management.
• Track campaign performance and prepare reports on ROI, leads, and conversions.
• Coordinate with sales teams to support demand generation and ensure smooth campaign execution.
• Manage field marketing budgets and ensure effective utilisation.
• Ensure branding and promotional materials are properly displayed at partner locations.