Digital Marketing

Job Summary

We are looking for a results-driven Digital Marketing Executive with 3–5 years of experience to plan, execute, and optimize online marketing campaigns. The candidate should have strong knowledge of core marketing strategies along with basic technical skills to manage digital platforms effectively.

Key Responsibilities

• Execute SEO, social media, email, and paid campaigns
• Manage ads on Google Ads and Meta Ads Manager
• Perform keyword research and content optimization
• Track and analyze performance using Google Analytics
• Improve campaign performance based on data insights

Core Marketing Skills

• SEO (on-page & off-page basics)
• Paid advertising (campaign setup, targeting, ROI)
• Social media marketing & content planning
• Content writing and basic branding
• Email marketing fundamentals

Technical Skills

• Basic knowledge of HTML & website structure
• Experience with WordPress
• Understanding of tracking tools (Google Tag, Facebook Pixel)
• Basic use of Google Tag Manager
• Landing page optimization & UX basics
• Excel/reporting skills