Digital Marketing Executive

Job Title: Digital Marketing Executive 

Location : Coimbatore

Work Mode : Onsite

Experience Required : 2+ Years

Salary : ₹2.4 – ₹3.0 LPA 

Employment Type : Full-Time

Job Overview:

We are seeking a results-oriented Digital Marketing Executive with proven expertise in social media management, brand building, website management, and paid advertising. The ideal candidate will be responsible for planning, executing, and optimizing digital campaigns across platforms while leveraging Meta Ads, Google Ads, AI tools, and performance analytics to drive measurable growth.

Key Roles & Responsibilities:

* Manage social media platforms (Instagram, Facebook, LinkedIn)

* Plan and execute social media marketing & brand-building activities

* Handle website content updates and basic SEO structure

* Plan, run, and optimize Meta Ads (Facebook & Instagram)

* Create and manage Google Ads (Search, Display, basic YouTube)

* Manage paid ad targeting, budgets, and performance optimization

* Create digital content (posts, captions, creatives, ad copies)

* Use AI tools for content creation and marketing automation

* Track campaign performance and prepare analytical reports.

 Required Skills & Competencies:

* Digital Marketing & Performance Marketing

* Social Media Marketing & Community Management

* Meta Ads / Facebook Ads / Instagram Ads

* Google Ads / PPC / Paid Campaign Management

* Brand Building & Lead Generation

* Website Management & Digital Analytics

* Content Creation & Copywriting

* AI Tools for Digital Marketing Automation

Experience & Qualifications:

* Minimum 2 years of hands-on experience in Digital Marketing

* Strong working knowledge of Meta Ads Manager & Google Ads Dashboard

* Deep understanding of social media algorithms and engagement strategies

* Basic knowledge of SEO, website analytics, and conversion tracking

* Excellent communication, creativity, and analytical skills

 Why Join Us:

* Opportunity to work on full-scale digital marketing campaigns

* Exposure to performance marketing and AI-driven tools

* Professional work environment with growth opportunities

* Hands-on role with measurable impact on brand growth