Digital Marketing Manager

Location: Salem

Job Type: Full-Time

Experience Required: 3–6 Years Salary ₹25,000 to ₹30,000/month

Industry: Digital Marketing / Lead Generation / Growth Marketing

Role OverviewWe are looking for a highly result-driven Performance Digital Marketing Manager to lead paid marketing campaigns, generate qualified leads, optimize ROI, and scale digital growth across multiple platforms. The ideal candidate should have strong hands-on expertise in paid media, analytics, conversion optimization, and lead generation strategy.

• Key ResponsibilitiesPaid Campaign Management 📊Plan, launch, and optimize campaigns on:
• 
  
• Meta Platforms Ads
• Google Ads
• LinkedIn Ads
• YouTube Ads
• Manage campaign budgets effectively to achieve maximum ROAS
• Lead Generation & Conversion Generate quality leads for business growth
• Reduce CPL (Cost Per Lead) and improve conversion ratio
• Build high-converting landing page strategies
• Work closely with sales/telecalling teams for lead quality improvement
• Analytics & Reporting 📈Monitor KPIs such as:
• 
  
• CPL
• CTR
• CPM
• ROAS
• Conversion Rate
• Use tools like:
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• Google Analytics
• Google Tag Manager
• Microsoft Excel / dashboards
• Strategy & Optimization ⚡A/B test creatives, copy, audiences, and funnels
• Scale winning campaigns
• Identify audience insights and remarketing opportunities
• Improve ad relevance score and reduce ad fatigue
• Team Coordination 🤝Coordinate with creative team for ad creatives
• Guide content team on performance-based messaging
• Support management with monthly growth strategy
• Required SkillsStrong knowledge in Meta Ads & Google Ads
• Advanced audience targeting knowledge
• Funnel building experience
• Landing page optimization
• Pixel setup and event tracking
• Strong analytical thinking
• Preferred CandidateExperience handling healthcare, education, salon, clinic, or service industry campaigns is an added advantage
• Ability to independently manage monthly lead targets
• Strong decision-making under budget constraints
• 
  

Salary Range 💰In Salem, depending on experience:

• High-performers can go beyond this based on ROI delivery
• KPI-Based ExpectationDeliver qualified leads
• Maintain target CPL
• Improve monthly conversions
• Scale profitable campaigns consistently