Marketing Manager

Marketing Manager – Roles & Responsibilities

1. Marketing Strategy & Planning

Develop and execute marketing strategies for industrial vacuum cleaners & dust collection systems

Identify target markets such as factories, foundries, textiles, warehouses, and commercial facilities

Plan annual marketing budgets and campaigns

2. Product Marketing

Create positioning for products like:

• Industrial vacuum cleaners
• Wet & dry vacuum systems
• Dust collectors & centralized systems

Highlight key features like high suction power, durability, energy efficiency

Coordinate product launches and promotions

3. Lead Generation & Sales Support

Generate qualified leads through online & offline channels

Support the sales team with:

• Brochures
• Presentations
• Technical data sheets

Work closely with sales engineers to convert leads into business

4. Digital Marketing & Branding

Manage company presence on:

• Website
• SEO/SEM
• Social media platforms
• Google Ads campaigns

Run campaigns for brand awareness and product promotion

Improve online visibility and inbound inquiries

• 5. Market Research & Competitor Analysis

Analyze market trends, customer needs, and competitor products

Identify new opportunities in industries and regions

Provide insights for product development and pricing strategies

6. Dealer & Channel Development

Develop and manage dealer/distributor networks

Support partners with marketing materials and training

Expand market reach across regions

7. Exhibition & Event Management

Plan and participate in:

• Industrial expos
• Trade fairs
• Product demonstrations

Showcase vacuum equipment and generate business leads

8. Content & Promotional Activities

Develop marketing content:

• Brochures
• Catalogs
• Case studies
• Videos

Highlight successful installations (e.g., dust collectors in factories)

Ensure consistent brand messaging

9. Customer Relationship Management

Maintain relationships with key customers and clients

Collect feedback to improve products and services

Support after-sales and retention strategies

10. Performance Tracking & Reporting

• Monitor marketing KPIs:
• Lead generation
• Conversion rates
• Campaign ROI
• Prepare reports for management and improve strategies