Sales and Marketing Executive

Position Title: Sales Executive

Location: Goldwins, Coimbatore

Employment Type: In-office, Full-time

Experience required: Atleast 3 yrs of experience in the Sales or Business Development field

(Preferably high ticket sales, online lead conversions & reporting)

Role Summary:

The Sales Executive will be responsible for driving revenue by converting high ticket leads generated by our marketing team into successful sales, while also maintaining a good relationship with the customers assigned to the Executive. The work also includes regular audit cycles, business development strategies, and monitoring CRM standards.

Key Responsibilities:

Primary - Sales Responsibilities:

1. Ensure all leads generated through marketing channels are responded to within a maximum of 3 hours.

2. Address customer queries from various sources within 30mins of receipt.

3. Ensure assigned monthly lead conversion targets are met.

4. Meet timely service delivery with a minimum of 95% adherence to committed timelines.

5. Collect and document customer feedback and reviews after service completion.

6. Conduct follow-ups on aftercare services and post-service issues, ensuring full customer satisfaction.

7. Update CRM software on customer profile (100% on-time updation required) & service details accurately marked.

8. Ensure job cards & other required documentation are submitted on time.

Other - Business Development Responsibilities:

1. Analyze sales performance data and compile weekly and monthly reports for leadership review.

2. Present findings and improvement plans in scheduled meetings with the Managing Director and relevant team members.

3. Identify gaps or bottlenecks in sales conversion, work efficiency, or communication workflows.

4. Propose and implement enhancements in customer communication channels, including WhatsApp, calls, and on-site consultation experiences.

5. Work collaboratively with the operations and sales team to improve the overall customer journey, leading to higher retention and referral rates.

6. Contribute ideas for new services, upselling opportunities, or revenue streams based on client feedback and market trends.

Meetings & Reporting:

Weekly Internal Sales Meetings & Reporting: (Report to be shared with the MD)

● Share updates on new and ongoing leads, conversion statuses, and reasons for drop-offs.

● Discuss feedback received from customers during the week (positive/negative).

● Identify customer behavior patterns (frequently asked questions, popular services, timing

preferences, objections), service gaps, and quality improvement areas,

● Highlight cross-team dependencies or recurring bottlenecks that affected conversion or delivery.

Monthly Review Meeting (Last Week of the Month):

● Present the sales performance for the month (lead-to-sale ratio, service-wise performance).

● Analyze customer feedback and complaints received and resolved.

● Review service quality metrics and highlight any recurring concerns.

● Set sales targets and operational improvement goals for the coming month.

● Suggest cross-functional improvements across admin, operations, and customer experience.