Marketing Executive

Job Description (JD) – Marketing Executive (Digital Marketing)

Position: Marketing Executive

Department: Marketing

Reporting To: Marketing Manager / Head of Marketing

Location: Office / Hybrid Role

1. Role & Responsibilities

• Purpose: To plan, execute, and monitor digital and offline marketing campaigns that enhance brand visibility, generate leads, and support overall business growth.
• Key Responsibilities: Develop and implement digital marketing strategies across platforms (Google Ads, SEO, Social Media, Email Marketing, etc.).
• Manage the company’s online presence, including website, social media pages, and digital content.
• Create engaging content (blogs, posts, creatives, videos) to support campaigns.
• Optimise campaigns to improve ROI, engagement, and conversion rates.
• Monitor and analyse campaign performance using tools like Google Analytics, Meta Business Suite, SEMrush, etc.
• Coordinate with the sales team to generate and nurture leads through digital channels.
• Conduct competitor and market analysis to identify opportunities.
• Manage branding initiatives including events, exhibitions, and offline promotions (if required).
• Support in designing and executing webinars, email campaigns, and digital events.
• Prepare marketing reports and dashboards for management review.

2. Job Specification (JS) – Marketing Executive (Digital Marketing)

• Education: Bachelor’s degree in Marketing / Business / Mass Communication.
• Certification in Digital Marketing (Google, HubSpot, Meta, etc.) preferred.
• Experience:1–3 years of experience in digital marketing. Experience in SEO, PPC, Google Ads, and social media marketing is essential.
• Skills & Competencies: Proficiency in digital marketing tools (Google Ads, Analytics, SEMrush, HubSpot, Mailchimp).
• Knowledge of SEO, SEM, SMM, and content marketing.Strong creative and copywriting skills.
• Analytical mindset to measure and improve campaign performance. Basic design skills (Canva/Photoshop) preferred.
• Excellent communication and presentation skills.
• Other Requirements:Self-driven and target-oriented.
• Ability to manage multiple campaigns simultaneously.
• Updated knowledge of the latest marketing trends and technologies.

3. Key Result Areas (KRA) – Marketing Executive (Digital Marketing): Digital campaign performance; website traffic growth (monthly/quarterly).

• Lead generation through digital channels.Social media engagement (followers, likes, shares, comments, CTR).
• SEO ranking improvements (keywords on top SERP).Content & Branding: Number and quality of blogs, posts, creatives published.
• Consistency of brand messaging across platforms.
• Lead Generation & Conversion Support: Number of qualified leads handed over to sales.
• Conversion rate of marketing-generated leads.Customer Engagement: Open and click-through rate of email campaigns.
• Webinar/event participation numbers.Reporting & Analytics: Accuracy and timeliness of campaign performance reports.ROI on marketing spend.