Territory Sales Manager (B2C)

Job description

Job Title: Sales Manager Trade

Reporting To: Area Sales Manager Trade

Type of Role: Individual Contributor

Location: Dehradun

Business Unit / Division: Consumer Lighting

Job Purpose

Responsible for implementing sales and collection strategies by driving business in the assigned geographical area. The role involves appointment and management of channel partners, monitoring distributor performance, and ensuring business sustainability.

Key Responsibilities

1. Plan and execute sales strategies for the assigned geography.
2. Recommend and appoint new distributors, dealers, and retail partners to expand the network and increase market share.
3. Drive secondary sales growth by achieving distributor-wise secondary targets.
4. Ensure placement and visibility of new products as per commercialisation strategy and sustain growth through new store expansion.
5. Monitor sales, collections, and stock levels regularly as per budget.
6. Coordinate with the customer care team to ensure quality after-sales service and minimize product returns.
7. Ensure timely liquidation of defective, slow-moving, or discontinued products as per company norms.
8. Build and maintain strong business relationships with internal and external stakeholders to achieve long-term objectives.

Educational Qualifications

• Graduate (any discipline) or MBA/PGDM (any specialisation)

Work Experience

• 2-5 years of experience in B2C sales
• Preferably from the Lighting or Electrical industry
• Strong understanding of the regional market (Dehradun / North India)