Area Sales Manager

About Doodhvale FarmsDoodhvale Farms is a rapidly growing Series-A dairy and daily essentials startup committed to delivering 100% fresh, pure, and chemical-free milk and dairy products directly from farm to home. We are on a mission to redefine trust, freshness, and nutrition in the dairy category. We are looking for a relentless, on-the-ground hustler who can drive offline sales growth, expand our local footprint, and build a high-performance sales engine.

Role OverviewThe Offline / Field Sales Manager will own end-to-end execution of all offline acquisition and revenue initiatives in their territory — from lead generation to closing and post-sale relationship building. This role is highly field-driven with an emphasis on direct customer interaction, retail partnerships, and community activation.

Key Responsibilities1.      Field Sales Execution & Revenue Growth

·        Deliver daily, weekly, and monthly sales targets for offline channels.

·        Personally drive high-intensity door-to-door customer acquisition in key neighborhoods.

·        Pitch Doodhvale Farms’ value proposition to residential societies, individuals in community spaces, local stores, and partner outlets.

·        Conduct local activations (sampling kiosks, community events, RWAs) to generate leads.

·        Negotiate and close partnerships with retail outlets, societies, and influencers.

2.      Team Building & Performance Management

·        Hire, train, and lead a high-energy on-ground sales team of promoters and field executives.

·        Drive daily field discipline — route planning, visit logs, and conversion tracking.

·        Conduct morning huddles and evening debriefs to monitor performance and solve roadblocks.

3.      Territory Planning & Market Penetration

·        Identify high-potential clusters using demographic and sales data.

·        Map competitive presence and create localised counter-strategies.

·        Optimize customer acquisition cost through targeted field activities.

4.      Cross-Functional Coordination

·        Work closely with marketing for hyper-local campaigns and materials.

·        Collaborate with operations to ensure smooth delivery post-acquisition.

·        Share ground insights with leadership to shape product and market strategy.

Candidate ProfileMust-Have

·        4–8 years of experience in field sales / offline acquisition — preferably in FMCG, D2C, or subscription businesses.

·        Proven track record of beating aggressive sales targets.

·        Strong people management skills — hiring, training, motivating on-ground teams.

·        Comfort with data-driven decision-making and sales funnel tracking.

·        Relentless execution mindset — thrives in a fast-paced, high-pressure environment.

Good-to-Have

·        Experience in hyperlocal market penetration for consumer brands.

·        Prior exposure to dairy, fresh foods, or daily essentials category.

·        Working knowledge of CRM tools and Excel reporting.

Expectations from Day 1·        Be on the field at least 80% of the time — meeting prospects, leading activations, and coaching teams.

·        Build and present a territory-level sales plan within the first 2 weeks.

·        Ramp up daily lead generation to meet acquisition targets within the first month.

·        Maintain conversion rates above agreed benchmarks while keeping CAC in check.

·        Develop repeatable playbooks for society activations and RWA partnerships.

Why Join Doodhvale Farms?·        Be part of a high-growth, high-impact consumer brand changing how India consumes dairy.

·        Ownership-driven culture — you control your market, your team, and your results.

·        Fast career growth for high performers in a rapidly scaling business.