Digital Marketer

Job Title: Digital Marketing Executive

Key Responsibilities (Detailed):

• Meta Ads Management:
• Plan, create, and manage paid advertising campaigns on Facebook & Instagram (Meta Ads). Monitor ad performance, optimize budgets, targeting, and creatives to generate leads and maximize ROI.
• Search Engine Optimization (SEO):
• Perform on-page and off-page SEO activities including keyword research, content optimization, backlink building, and improving website ranking on search engines like Google.
• Website Designing & Management:
• Design, update, and maintain company websites. Ensure websites are user-friendly, responsive, and optimized for performance and conversions.
• Shopify Store Handling:
• Manage and update Shopify stores including product uploads, descriptions, pricing, inventory, and order processing. Optimize store layout for better user experience and sales.
• Graphic Designing:
• Create visually appealing graphics for social media, ads, banners, and marketing materials using tools like Canva, Photoshop, or similar platforms.
• Content Creation:
• Develop engaging content for social media posts, blogs, and marketing campaigns aligned with brand voice.
• Analytics & Reporting:
• Track campaign performance using tools like Google Analytics and Meta Ads Manager. Prepare reports and suggest improvements.
• Social Media Management:
• Handle day-to-day posting, audience engagement, and growth strategies across platforms.