Digital Marketing Executive

We are looking for a Digital Marketing Executive who can plan, execute, and optimize online marketing campaigns to generate quality travel leads, improve brand visibility, and support business growth. The candidate should have hands-on experience in Google Ads, Meta Ads, social media, and basic website handling.

• Key Responsibilities🔹 Performance MarketingPlan, run, and optimize Google Ads (Search, Display, Lead Forms)
• Manage Meta Ads (Facebook & Instagram) for lead generation
• Track conversions using Meta Pixel, Google Tag, and Google Analytics
• Improve cost per lead (CPL) and campaign ROI
• 🔹 Social Media ManagementHandle Facebook, Instagram & WhatsApp marketing
• Create and schedule engaging posts, reels, and stories
• Respond to messages and comments related to travel enquiries
• Grow organic reach and engagement
• 🔹 Lead ManagementMonitor and manage leads from:
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• Website enquiry forms
• Google Ads
• Meta Ads
• Coordinate with the sales team for lead follow-ups
• Maintain lead records and performance reports
• 🔹 Website & SEO SupportUpdate basic website content (offers, banners, packages)
• Work on local SEO for keywords like:
• 
  
• Travel agency
• Travel agency in Varanasi
• Budget tour packages
• Coordinate with developers for technical updates (if required)
• 🔹 Content & CreativesCoordinate for ad creatives, posters, and videos
• Write basic ad copies, captions, and promotional text
• Support festival and seasonal travel campaigns
• 🔹 Reporting & AnalysisPrepare weekly and monthly performance reports
• Analyze ad data and suggest improvements
• Track competitor activities
• Required Skills & QualificationsBachelor’s degree (Marketing / IT / Any relevant field preferred)
• Strong knowledge of:
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• Google Ads
• Facebook & Instagram Ads
• Meta Business Suite
• Basic understanding of:
• 
  
• SEO
• Google Analytics
• Website CMS (WordPress preferred)
• Good communication skills (Hindi required, basic English preferred)
• Experience in travel, tourism, or service industry is a plus