Digital Marketing Executive

Core Responsibilities

• Campaign Management
• Plan, execute, and optimize digital marketing campaigns across platforms (Google Ads, Meta Ads, LinkedIn, etc.)
• Monitor ROI and adjust strategies to maximize performance
• Content & Social Media
• Create and manage engaging content for websites, blogs, and social media
• Build brand awareness and community engagement
• SEO & SEM
• Conduct keyword research and optimize website content for search engines
• Manage paid search campaigns to drive traffic and conversions
• Analytics & Reporting
• Track campaign performance using tools like Google Analytics, SEMrush, or HubSpot
• Prepare reports on KPIs such as traffic, leads, and conversion rates
• Email & CRM
• Design and run email marketing campaigns
• Manage customer databases and nurture leads through automation

Skills & Competencies

• Strong knowledge of SEO, SEM, PPC, and social media marketing
• Proficiency in tools like Google Analytics, Ads Manager, Mailchimp, Canva, HubSpot
• Analytical mindset with ability to interpret data and trends
• Excellent communication and content creation skills

Typical Requirements

• Bachelor’s degree in Marketing, Business, or related field
• 2–4 years of experience in digital marketing roles
• Certifications (Google Ads, HubSpot, Meta Blueprint) are often preferred