Digital Marketing Executive

Location: Any part of India (Flexible Work from Home option for creative Female)

Experience: 2–5 Years

Employment Type: Full-Time

About the Role

We are looking for a performance-driven Digital Marketing Executive to plan, execute, and optimize our online marketing initiatives. The role focuses on driving qualified leads, building brand visibility, and improving customer engagement across digital channels.

Key Responsibilities

• Plan, execute, and manage digital marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other relevant platforms
• Manage SEO & SEM activities including keyword research, on-page optimization, and performance tracking
• Develop and manage social media content calendars and campaigns
• Create and optimize landing pages to improve conversion rates
• Monitor campaign performance using tools like Google Analytics, Search Console, and Ads Manager
• Optimize campaigns based on ROI, CPL, CAC, and conversion metrics
• Coordinate with design, content, and sales teams for campaign execution
• Manage email marketing and WhatsApp campaigns for lead nurturing
• Conduct competitor analysis and market research
• Prepare weekly and monthly performance reports

Skills & Competencies

• Strong understanding of Google Ads, Meta Ads, and LinkedIn Ads
• Working knowledge of SEO, SEM, and content marketing
• Hands-on experience with Google Analytics, Tag Manager, and CRM tools
• Ability to analyze data and convert insights into actionable strategies
• Basic knowledge of graphic tools (Canva, Adobe tools – preferred)
• Strong communication and coordination skills
• Result-oriented mindset with attention to detail

Qualification Requirements

• Bachelor’s degree in Marketing, Business, IT, or related field
• Digital Marketing certification is a plus
• Experience in financial services / BFSI / lead-generation businesses is preferred

Key Performance Indicators (KPIs)

• Lead generation volume & quality
• Cost per lead (CPL) and ROI
• Website traffic and conversion rates
• Engagement metrics across platforms

What We Offer

• Competitive salary and performance incentives
• Growth-oriented work environment
• Opportunity to work on high-impact digital campaigns
• Learning and upskilling opportunities